"netbank" App Store Keywords Research Case | ASOTools
×

"netbank" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “netbank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “so”, “foot mercato”, “geio”, “jpay”, “sketch”, “idealista”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “netbank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword netbank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
netbanking hdfc bank 80 48 249 198
netbanking hdfc 80 44 249 185
hdfc netbanking 52 27 250+ 145
erstenetbank 45 46 249 218
netbanking uco bank 29 34 248 191

The search volume of the core keyword netbank in Google App Store reached 60, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CommBank commonwealth bank 47 36
2
CommBank app for tablet youthsaver ≤5 30
3
Krungthai NEXT krungthai next 31 25
4
Erste MobilBank erstenetbank 45 46
5
Nedbank AppSuite nedbank app suite ≤5 26
6
SecureApp netbank secureapp netbank ≤5 27
7
Jutlander Bank jutlander netbank 21 40
8
Commbank ID commbank id ≤5 28
9
HDFC Bank MobileBanking: Money Transfer & Bill Pay netbanking hdfc bank 80 48
10
Nedbank Money App Lite™ nedbank money app south africa ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hayoo mail 93 30 250+ 131
ýahoo mail 93 28 250+ 136
yahoos 93 27 250+ 133
yahoo mails 93 23 250+ 121
yahoo inbox mail 93 30 250+ 18

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Titan - Mobile app for Titan mail accounts titan mobile llc ≤5 31
2
Email: Fast & Secure mail for all mailbox email fast and secure mail ≤5 30
3
Social Media Apps - Saver for social networks kollector - social bookmark ≤5 30
4
MyMail Treasure mymail com ≤5 20
5
Yahoo Mobile - Wireless Plan yahoo mobile app 11 21
6
NotifyMe forward notifications to email ≤5 30
7
Easy Mail remail - email templates ≤5 30
8
All Social Networks in One App all social networks in one app ≤5 30
9
Fly — Email App For All Mail e-mail rambler ≤5 26
10
زیارت وارث زیارت وارث صوتی ≤5 17

These five keywords: “hayoo mail”, “ýahoo mail”, “yahoos”, “yahoo mails”, “yahoo inbox mail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Titan - Mobile app for Titan mail accounts”, “Email: Fast & Secure mail for all mailbox”, “Social Media Apps - Saver for social networks”, “MyMail Treasure”, “Yahoo Mobile - Wireless Plan”, “NotifyMe”, “Easy Mail”, “All Social Networks in One App”, “Fly — Email App For All Mail”, “زیارت وارث”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “netbank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “netbank