"net-a-porter" App Store Keywords Research Case | ASOTools
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"net-a-porter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “net-a-porter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hornet”, “league of legends”, “animated movies”, “soccer live score”, “td ameritrade”, “flights”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “net-a-porter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword net-a-porter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
net a porter 46 28 250+ 189
yoox net-a-porter 9 35 249 243
net-a-porter: designer fashion ≤5 8 250+ 100
the net-a-porter group limited ≤5 24 250+ 230
net-a-porter | women’s luxury designer fashion ≤5 8 249 100

The search volume of the core keyword net-a-porter in Google App Store reached 51, its difficulty level reached 27, and the number of apps related to it reached 249, among them, there are 164 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
NET-A-PORTER net a porter 46 28
2
MR PORTER | Luxury Men’s Fashion mr porter 38 41
3
THE OUTNET the outnet 34 42
4
Mytheresa: Exclusive Luxury mytheresa 40 46
5
LuisaViaRoma - Designer Brands, Fashion Shopping luisaviaroma 33 43
6
Farfetch - Shop Designer Clothing & Fall Fashion farfetch 56 26
7
Gilt - Coveted Designer Brands gilt 38 37
8
Nike nike 76 34
9
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
10
MATCHESFASHION matches fashion 35 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fqcebooka 100 60 250+ 231
yotoob 100 30 250+ 132
google 93 86 247 215
nèlix 93 68 248 242
amazon 93 61 250+ 69

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Beat - Ride app taxi beat 12 14
2
Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket tee 50 60
3
Pic Collage Maker, Photo Editor - FotoCollage edición dé fotos 46 40
4
MX Player TV mx player live tv 14 10
5
Coin Master coin master 59 23
6
Messenger – Text and Video Chat for Free messenger 83 86
7
Flashlight votoot ≤5 30
8
Birthdays for Android birthday 48 71
9
كلمات ومنشورات ٢٠٢٠ العبارات 39 24
10
Snapchat snapchat 83 47

These five keywords: “fqcebooka”, “yotoob”, “google”, “nèlix”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Beat - Ride app”, “Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket”, “Pic Collage Maker, Photo Editor - FotoCollage”, “MX Player TV”, “Coin Master”, “Messenger – Text and Video Chat for Free”, “Flashlight”, “Birthdays for Android”, “كلمات ومنشورات ٢٠٢٠”, “Snapchat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “net-a-porter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “net-a-porter