"flights" App Store Keywords Research Case | ASOTools
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"flights" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flights” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “équipes”, “roll-the-dice”, “whatsapp businessman”, “snowing”, “atlas”, “graphy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “flights” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flights from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
flights cheap 63 9 250+ 54
google flights 59 18 249 116
cheap flights 56 50 250+ 51
kayak flights 45 16 250+ 103
cheapflights 42 6 250+ 41

The search volume of the core keyword flights in Google App Store reached 57, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skyscanner – cheap flights, hotels and car rental sky skanner 73 27
2
Cheap Flights - Fly at lowest prices flights cheap 63 9
3
Flights rezervacija avio karata ≤5 8
4
KAYAK Flights, Hotels & Cars kiak 63 53
5
Hopper - Book Cheap Flights hopper 48 50
6
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 25
7
Priceline - Travel Deals on Hotels, Flights & Cars priceline 59 21
8
Cheapflights – Flight Search cheap flights 56 50
9
CheapOair: Cheap Flights, Cheap Hotels Booking App cheepoair 53 27
10
Skiplagged — Exclusive Flights & Hotels skipped 48 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tubifly 80 68 249 246
bôking 80 16 250+ 92
boonking 80 30 250+ 208
irnb 80 30 248 231
sky skanner 73 27 250+ 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flightradar24 Flight Tracker fightradar 24 58 32
2
Hungry Shark Evolution shark 57 71
3
GoNoodle - Kids Videos iyacht 51 58
4
Travelzoo travelzoo 36 21
5
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
6
Google Drive google drivs 85 42
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Skype - free IM & video calls skype 71 27
9
FaceApp — Face Editor & Beauty Makeover adaee 63 64
10
Free Music Player(Download Now)+Podcast Downloader chad kroeger 38 45

These five keywords: “tubifly”, “bôking”, “boonking”, “irnb”, “sky skanner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Flightradar24 Flight Tracker”, “Hungry Shark Evolution”, “GoNoodle - Kids Videos”, “Travelzoo”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Google Drive”, “Spotify: Listen to new music, podcasts, and songs”, “Skype - free IM & video calls”, “FaceApp — Face Editor & Beauty Makeover”, “Free Music Player(Download Now)+Podcast Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “flights”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “flights