"nekos" App Store Keywords Research Case | ASOTools
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"nekos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nekos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “coats”, “diary of a wimpy kid”, “matches”, “minecrft”, “argentinian”, “greeting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nekos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nekos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
anime nekos 28 8 250+ 100
nekosubs 23 25 249 169
nekosan 14 38 250+ 249
nekos life ≤5 17 250+ 197
how to draw nekos ≤5 1 250+ 50

The search volume of the core keyword nekos in Google App Store reached 43, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 179 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nekos nekos life ≤5 17
2
Neko Atsume: Kitty Collector ねこ 53 38
3
Neko Gacha - Cat Collector neko camera ≤5 21
4
Neko Amino neko amino ≤5 27
5
Nekos - Search, Download and Share catgirls catgirl ≤5 19
6
Merge Catgirl cat girl 27 14
7
Neko Sushi neko sushi 13 21
8
Sword Cat Online - Indie Anime MMO Action RPG furry battle ≤5 30
9
The Cat of Happiness 【Otome game/Otaku/Kemono】 the cat of happiness 【otome game : kawaii】 ≤5 30
10
Cat Condo condo 38 35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicpx 93 51 249 212
catsimuiator 83 6 106 56
anime 70 84 250+ 139
c 70 74 249 42
banime 70 42 250+ 204

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MX Player TV mx player live tv 14 10
2
Solitaire jeusc 53 30
3
hoichoi - Bengali Movies | Web Series | Music hoichoi 34 37
4
Free TV App: Free Movies, TV Shows, Live TV, News free tv online 31 10
5
Fulldive VR - Virtual Reality virtuality reality 41 5
6
TED TV teď ≤5 24
7
Downloader by AFTVnews aaptoid 72 59
8
Starfall.com starfall 51 19
9
Hulu: Stream TV shows & watch the latest movies hulu 75 36
10
Cast to Chromecast Fire TV Android Smart TV ROKU quickest 48 19

These five keywords: “netflicpx”, “catsimuiator”, “anime”, “c”, “banime”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MX Player TV”, “Solitaire”, “hoichoi - Bengali Movies | Web Series | Music”, “Free TV App: Free Movies, TV Shows, Live TV, News”, “Fulldive VR - Virtual Reality”, “TED TV”, “Downloader by AFTVnews”, “Starfall.com”, “Hulu: Stream TV shows & watch the latest movies”, “Cast to Chromecast Fire TV Android Smart TV ROKU”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nekos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nekos