"abs workout" App Store Keywords Research Case | ASOTools
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"abs workout" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “abs workout” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “d2h videocon”, “relay”, “chopped”, “coast”, “beekeeper”, “intermediate fasting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “abs workout” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword abs workout from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
workout abs 50 11 250+ 104
workout abs at home 33 11 250+ 116
abs workout for women 29 12 250+ 102
abs workout for men 26 11 250+ 100
standing up abs workout 23 9 250+ 126

The search volume of the core keyword abs workout in Google App Store reached 47, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 87 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Six Pack in 30 Days - Abs Workout workout abs 50 11
2
Abs Workout - Burn Belly Fat with No Equipment crunches 32 14
3
Abs workout 7 minutes 10 minute ab workout 16 7
4
Six Pack 30 Day Workout - Abs Workout Free cystic 50 26
5
Abs workout - 21 Day Fitness Challenge френч-пресс 18 39
6
Abs Workout for Women - Lose Belly Fat Exercise abs workout for men and women ≤5 7
7
Abs Workout - Six Pack in 30 Days, Ab Exercises косые мышцы ≤5 8
8
Lose Belly Fat in 30 Days - Flat Stomach exercícios para perder barriga 38 18
9
Six Pack Abs Workout 30 Day Fitness: Home Workouts 6 30 31 28
10
Perfect abs - Six Pack workout Be Stronger perfect abs 6 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
7 61 77 250+ 91
work up 58 39 249 234
fitness 56 80 250+ 140
sixs 56 18 249 110
sixes 56 11 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Seven - 7 Minute Workout seven 46 62
2
Moy 7 the Virtual Pet Game 7/7 43 31
3
7 Minute Workout minute 46 65
4
7-Eleven, Inc. 7. eleven 63 40
5
Epic Seven epic seven 42 42
6
ABC 7 New York channel 7 news 40 9
7
The Seven Deadly Sins: Grand Cross deadly sins seven 56 34
8
Make7! Hexa Puzzle hexaxon ≤5 31
9
7 Minute Workout App - Lose Weight in 30 Days! 7m workout 14 14
10
7NOW: Food & Alcohol Delivery 711 delivery 26 39

These five keywords: “7”, “work up”, “fitness”, “sixs”, “sixes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Seven - 7 Minute Workout”, “Moy 7 the Virtual Pet Game”, “7 Minute Workout”, “7-Eleven, Inc.”, “Epic Seven”, “ABC 7 New York”, “The Seven Deadly Sins: Grand Cross”, “Make7! Hexa Puzzle”, “7 Minute Workout App - Lose Weight in 30 Days!”, “7NOW: Food & Alcohol Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “abs workout”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “abs workout