"calories count" App Store Keywords Research Case | ASOTools
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"calories count" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calories count” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “qualcomm”, “ebenefits”, “flip a coin”, “medical insurance”, “corrupted”, “women empowerment”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calories count” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calories count from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calories counter 38 10 250+ 84
count calories 34 12 250+ 104
calories counting app 26 10 250+ 101
count my calories 7 8 250+ 101
daily calories counter ≤5 7 250+ 103

The search volume of the core keyword calories count in Google App Store reached 38, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 88 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calorie Counter - MyFitnessPal my fitness pal 58 19
2
Calorie Counter by FatSecret calorie calculator 43 19
3
Calorie Counter - MyNetDiary, Food Diary Tracker dietary 45 11
4
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
5
Calorie Counter - EasyFit free easyfit 21 22
6
Calorie Counter HiKi бжу калькулятор готовых блюд ≤5 9
7
MyPlate Calorie Tracker my plate 42 19
8
Calorie, Carb & Fat Counter carbohydrate 50 7
9
Simple Calorie Counter simplest calorie counter ≤5 30
10
YAZIO Calorie Counter, Nutrition Diary & Diet Plan yaz 36 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bmi calcu 66 62 250+ 27
bmicalculator 66 3 250+ 16
underarmor 65 36 250+ 218
lucky paccer 63 35 250+ 183
strava 61 24 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Calculator calcular gordura corporal 11 5
2
BMI Calculator bmicalculator 66 3
3
BMI Calculator whats my bmi 15 3
4
BMI Calculator: Body Fat Percentage & Ideal Weight bmi & body fat percentage calculator 9 6
5
NIH BMI Calculator the national heart lung and blood institute ≤5 30
6
BMI Calculator my bmi 2 ≤5 30
7
BMI Calculator peso ideale bambini ≤5 30
8
BMI Calculator & Ideal Weight - Calorie Calculator calculator net 26 12
9
BMI Calculator - Body Mass Index & Food Calculator body mass index calculator free ≤5 1
10
BMI Calculator & Weight Loss Tracker мой идеальный вес ≤5 6

These five keywords: “bmi calcu”, “bmicalculator”, “underarmor”, “lucky paccer”, “strava”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator: Body Fat Percentage & Ideal Weight”, “NIH BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator & Ideal Weight - Calorie Calculator”, “BMI Calculator - Body Mass Index & Food Calculator”, “BMI Calculator & Weight Loss Tracker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calories count”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calories count