"murder mystery games" App Store Keywords Research Case | ASOTools
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"murder mystery games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “murder mystery games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “eenadu epaper”, “enigm”, “wilkinson”, “vedio editor”, “flower name”, “ins”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “murder mystery games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword murder mystery games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mystery murder games 29 17 250+ 158
murder mystery games free ≤5 11 250+ 166
murder mystery games multiplayer online ≤5 21 250+ 213
murder mystery online multiplayer games ≤5 16 250+ 198
murder mystery games free full multiplayer ≤5 12 250+ 179

The search volume of the core keyword murder mystery games in Google App Store reached 37, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Murder Mystery - Detective Investigation Story contradiction 45 21
2
Clue Detective: mystery murder criminal board game cludo 36 30
3
Murder Mystery murder mystery 44 25
4
Who Is The Killer? Episode I who is the killer 14 17
5
Murder Mystery 2: A Criminal Case detective investigate 2 ≤5 30
6
Criminal Case detectives 43 16
7
Detective detective grimoire 10 20
8
Detective Max Mystery—School Murder. Offline games diorama detective ≤5 30
9
Dead Man's Phone: Interactive Crime Drama richard ramirez 45 54
10
Murder Mystery 3: A Life Of Crime kingpin life of crime 7 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 250+ 249
roblokcs 88 38 250+ 189
roblodd 88 30 250+ 243
roblixo 88 30 250+ 240
roblixox 88 30 250+ 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Among Us among us 87 75
3
YouTube youtubetm 100 70
4
Roblox roblocxx 88 63
5
Tinder - Dating, Make Friends and Meet New People tijder 75 39
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Tiles Hop: EDM Rush! abrahamlincon 56 19
8
Mobile Legends: Bang Bang mobiles 72 53
9
Magic Tiles 3 piaon 58 20
10
Viber Messenger - Free Video Calls & Group Chats vevir 87 30

These five keywords: “twiiit”, “roblokcs”, “roblodd”, “roblixo”, “roblixox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Among Us”, “YouTube”, “Roblox”, “Tinder - Dating, Make Friends and Meet New People”, “Google Duo - High Quality Video Calls”, “Tiles Hop: EDM Rush!”, “Mobile Legends: Bang Bang”, “Magic Tiles 3”, “Viber Messenger - Free Video Calls & Group Chats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “murder mystery games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “murder mystery games