"mundial" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mundial” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “الدوري الانجليزي”, “cleaning house”, “promos”, “boston terrier”, “hairstyles”, “drift”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mundial” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mundial from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
segúnda guerra mundial 51 17 250+ 155
mundiala 38 46 250+ 240
noticias mundiales 38 19 249 165
mundiales 38 15 250+ 124
guerra mundial z 34 25 250+ 189

The search volume of the core keyword mundial in Google App Store reached 38, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fixture Mundial Brasil 2014 mundial brasil 2014 7 5
2
Turista Mundial ZingPlay turista mexicano 24 31
3
FIFA World Cup Trading App wold cup 43 8
4
Schedule for World Cup 2018 Russia mistrzostwa świata 7 6
5
Cosecha Mundial ministerios cosecha ≤5 24
6
Igreja Mundial (in english) igreja mundial ≤5 30
7
Igreja Mundial (en español) igreja mundial do poder de deus 19 33
8
World Soccer Challenge soccer world cup 18 11
9
Rádio Mundial RJ supermercado mundial rj ≤5 30
10
Universidad Mundial supermercado mundial app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 26 250+ 129
wzap 90 66 250+ 240
amoning us 87 30 250+ 222
minde craft 78 34 250+ 191
miand craft 78 25 250+ 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video 29 33
2
Yahoo Sports: Stream live NFL games & get scores sport 77 84
3
Yahoo Mail – Organized Email yaho 93 55
4
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 25
5
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
6
Yahoo Search yahoo search 46 25
7
Yahoo - News, Mail, Sports my yahoo 34 26
8
Yahoo Mail Go - Organized Email yahoo for ipad ≤5 20
9
Yahoo OneSearch onesearch 20 30
10
NFL nfl 79 42

These five keywords: “yahoos”, “wzap”, “amoning us”, “minde craft”, “miand craft”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mundial”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mundial