"drift" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drift” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mario bautista”, “associations”, “racing bike”, “common application”, “málaga”, “torah”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drift” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drift from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
league of legends wildrift 48 16 250+ 105
wildrift 48 30 250+ 185
drifting 41 27 248 132
tokyo drift fast and furious 41 15 249 130
fast and furious tokyo drift 41 30 250+ 131

The search volume of the core keyword drift in Google App Store reached 47, its difficulty level reached 79, and the number of apps related to it reached 249, among them, there are 137 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drift Max Pro - Car Drifting Game with Racing Cars mac pro 45 30
2
FR Legends fr 51 63
3
Drift هجولة هجوله 39 18
4
Hashiriya Drifter #1 Racing drifting 41 27
5
CarX Drift Racing 2 xcars 72 53
6
Drift Max dreft 23 23
7
Torque Drift: Become a DRIFT KING! torque drift 28 15
8
CarX Drift Racing xcar drifting 34 15
9
Sling Drift sling drift 25 29
10
Drift Clash Online Racing drift trikes 33 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ás 80 46 249 185
drivte 77 57 250+ 232
focebooklite 73 47 250+ 228
xcars 72 53 250+ 232
mersedes 70 10 248 95

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AS - News and sports results. as 63 67
2
Among Us among us 87 77
3
Ligones/as as 63 67
4
Asphalt 8: Airborne - Fun Real Car Racing Game للسيارات 43 36
5
Fit As fitas ≤5 30
6
LG Mobile Switch lg 53 67
7
Notepad Free notes 57 74
8
Wallpapers wallaper 77 29
9
Plants vs. Zombies FREE zoombi 56 40
10
WildCraft: Animal Sim Online 3D kayleigh mcenany 55 60

These five keywords: “ás”, “drivte”, “focebooklite”, “xcars”, “mersedes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AS - News and sports results.”, “Among Us”, “Ligones/as”, “Asphalt 8: Airborne - Fun Real Car Racing Game”, “Fit As”, “LG Mobile Switch”, “Notepad Free”, “Wallpapers”, “Plants vs. Zombies FREE”, “WildCraft: Animal Sim Online 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drift”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drift