"mountain biker" App Store Keywords Research Case | ASOTools
×

"mountain biker" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mountain biker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “backgrounds for photo”, “premier kladionica”, “pokemons”, “masha”, “modern furniture”, “nordsee”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mountain biker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mountain biker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
desert mountain biker ≤5 30 250+ 84
mountain biker 2 ≤5 7 250+ 115
mountain biker games ≤5 30 250+ 143
mountain biker game ≤5 30 250+ 131
mountain bikers ride ≤5 30 250+ 97

The search volume of the core keyword mountain biker in Google App Store reached 35, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bike Mayhem Free bike treks 50 11
2
Bike Unchained 2 bike unchained 2 15 21
3
MTB DownHill: Multiplayer downhill 32 38
4
Shred! Downhill Mountainbiking dissenters 48 41
5
Mountain Biking Downhill - Offroad Bike Stunt 2020 free ride bikes 6 7
6
Mountain Bike Xtreme trinx bike 26 25
7
MTB Project mountain bike 47 20
8
Xtreme Mountain Bike Downhill Racing - Offroad MTB downhill mountain bike racer ≤5 5
9
MTB Hill Bike Rider bike cycle 28 8
10
Mountain Bike Freeride mountain bike free ride games ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
underarmour 65 37 250+ 221
bicicletas 61 18 250+ 127
under armour 60 31 249 205
atvs 60 3 250+ 52
plan route 60 30 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Under Armour - Athletic Shoes, Running Gear & More underarmor 65 36
2
Run with Map My Run map my run 48 24
3
Walk with Map My Walk walk 51 66
4
Map My Fitness Workout Trainer map my fitness 29 24
5
Map My Ride GPS Cycling Riding map my ride 34 18
6
Calorie Counter - MyFitnessPal my fitness pal 58 19
7
Endomondo - Running & Walking endomondo 39 43
8
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30
9
adidas adidas 70 26
10
DICK'S Sporting Goods, Fitness dick's sporting goods 68 55

These five keywords: “underarmour”, “bicicletas”, “under armour”, “atvs”, “plan route”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Under Armour - Athletic Shoes, Running Gear & More”, “Run with Map My Run”, “Walk with Map My Walk”, “Map My Fitness Workout Trainer”, “Map My Ride GPS Cycling Riding”, “Calorie Counter - MyFitnessPal”, “Endomondo - Running & Walking”, “PUMATRAC Home Workouts, Training, Running, Fitness”, “adidas”, “DICK'S Sporting Goods, Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mountain biker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mountain biker