"warfare" App Store Keywords Research Case | ASOTools
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"warfare" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “warfare” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pulls”, “пин-ап”, “grupos”, “veritas”, “downloader for facebook videos”, “duo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “warfare” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword warfare from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calls of duty modern warfare 56 30 250+ 19
call of duty modern warfare 52 18 250+ 122
modern warfare 47 24 250+ 132
moderno warfare 46 21 250+ 142
modren warfare 46 13 250+ 104

The search volume of the core keyword warfare in Google App Store reached 32, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Warface: Global Operations - First person shooter wareface 46 46
2
Warfare Strike:Global War warfaire 31 36
3
Animal Warfare animal welfare 26 13
4
World Warfare avanced warfare 24 20
5
DEAD WARFARE: Zombie Shooting - Gun Games Free zombie online games 12 19
6
Star Warfare:Alien Invasion HD alien warfare 16 15
7
Stick Warfare: Blood Strike anomaly studios pte ltd ≤5 30
8
Gunship Battle Total Warfare totalidad 11 26
9
Robot Warfare: Mech Battle 3D PvP FPS robot warfare 10 9
10
Merge Empires mega war ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
pung 75 58 250+ 237
pibg 75 58 248 231
pung mobiles 73 55 249 227
pubge mobail 73 46 249 203

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Among Us among us 87 75
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 57
5
World of Tanks Blitz MMO world of tanks 50 22
6
Episode - Choose Your Story epi game 77 47
7
Audible: audiobooks, podcasts & audio stories audible 65 30
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 80
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “pung”, “pibg”, “pung mobiles”, “pubge mobail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “warfare”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “warfare