"mortgage rate" App Store Keywords Research Case | ASOTools
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"mortgage rate" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mortgage rate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “numara sorgulama”, “mcdonalds app”, “navis”, “b92”, “מזג אוויר”, “tv5monde”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mortgage rate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mortgage rate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mortgage rates 39 2 250+ 41
refinance mortgage rate 36 1 249 20
mortgage rates calculator 20 1 250+ 31
bank rate mortgage 8 5 250+ 69
mortgage rates - erate ≤5 30 250+ 38

The search volume of the core keyword mortgage rate in Google App Store reached 50, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mortgage Rates, Mortgage Calc mortgage rates 39 2
2
Mortgage Rates mortgage interest rates 22 1
3
Mortgage by Zillow: Calculator & Rates mortage calculator 50 1
4
Mortgage Calculator - Mortgage Payment Calculator mortgage protection insurance 19 29
5
Karl's Mortgage Calculator mortgage claculator 68 2
6
Mortgage Home Loan Payment Calculator Free home loans calculator 48 1
7
Rocket Mortgage rocket mortgage 50 48
8
Mortgage Rates - TIPS & FAQ mortgage rates 39 2
9
RateWatch mortgage-backed securities 21 35
10
Mortgage Calculator mortgage calculator malaysia 11 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zilliow 78 19 250+ 110
zilliw 78 18 250+ 106
zillow 76 21 250+ 107
market media 73 19 250+ 135
finance yahoo 73 13 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliw 78 18
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Zillow Rental Manager zillow rental manager 28 39
4
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 21
5
Redfin Real Estate: Search Homes for Sale redfin 60 25
6
HotPads Apartments & Home Rentals sapartment 61 56
7
dotloop dotloop 37 46
8
Premier Agent® zillow premier agent 24 35
9
Zillow 3D Home Tours zillow 3d home 13 19
10
Mortgage by Zillow: Calculator & Rates mortage calculator 50 1

These five keywords: “zilliow”, “zilliw”, “zillow”, “market media”, “finance yahoo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zillow: Find Houses for Sale & Apartments for Rent”, “Apartments & Rentals - Zillow”, “Zillow Rental Manager”, “Realtor.com Real Estate: Homes for Sale and Rent”, “Redfin Real Estate: Search Homes for Sale”, “HotPads Apartments & Home Rentals”, “dotloop”, “Premier Agent®”, “Zillow 3D Home Tours”, “Mortgage by Zillow: Calculator & Rates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mortgage rate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mortgage rate