"chaos" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chaos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wu”, “podio”, “sublimation”, “attack on titan”, “aras”, “haltestelle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chaos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chaos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
order and chaos 19 36 250+ 237
royal chaos 19 32 249 232
chaos control 16 24 249 188
era of chaos 14 28 245 218
school of chaos 14 27 248 210

The search volume of the core keyword chaos in Google App Store reached 40, its difficulty level reached 58, and the number of apps related to it reached 246, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chaos Battle League - PvP Action Game chaos battle league 6 24
2
School of Chaos Online MMORPG online school 31 17
3
Gate of Chaos battle gate ≤5 30
4
Goddess: Primal Chaos - Free 3D Action MMORPG Game goddesses 43 8
5
Royal Chaos slaanesh 29 49
6
Sword of Chaos sword of chaos 6 24
7
Order & Chaos Online 3D MMORPG 混沌 26 38
8
Warhammer: Chaos & Conquest - Total Domination MMO warhammer chaos 11 28
9
Chaos Road: Combat Racing car chaos ≤5 11
10
Order & Chaos 2: 3D MMO RPG order & chaos 2 9 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tuichw 85 17 250+ 100
fiscord 83 47 250+ 216
discorded 83 30 249 17
bmws 70 5 250+ 71
c_a_t_s 68 30 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HashChat for Twitter fenice for twitter ≤5 20
2
Twitch 2! Contacts Formatter twitch contacts 7 30
3
streamboy – Twitch companion companions gmbh ≤5 22
4
Posts and Tweets 2020 تغريدات تويتر مميزة ≤5 12
5
Black Twitter black twitter 31 12
6
SocialLine for Twitter socialline ≤5 25
7
UberSocial PRO for Twitter ubersocial pro ≤5 15
8
Colors For Twitter colors for twitter 17 13
9
It's easywithaces twitch.tv 55 10
10
DankChat flicktastic ≤5 28

These five keywords: “tuichw”, “fiscord”, “discorded”, “bmws”, “c_a_t_s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HashChat for Twitter”, “Twitch 2! Contacts Formatter”, “streamboy – Twitch companion”, “Posts and Tweets 2020”, “Black Twitter”, “SocialLine for Twitter”, “UberSocial PRO for Twitter”, “Colors For Twitter”, “It's easywithaces”, “DankChat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chaos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chaos