"modern" App Store Keywords Research Case | ASOTools
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"modern" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “modern” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “home goods”, “ozil”, “receipt”, “betting tips”, “aphorisms”, “brisk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “modern” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword modern from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calls of duty modern warfare 56 30 250+ 19
call of duty modern warfare 52 18 250+ 122
modern warfare 47 24 250+ 132
modern house 46 29 250+ 76
moderno warfare 46 21 250+ 142

The search volume of the core keyword modern in Google App Store reached 41, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touch of Modern: Shopping touch of modern 44 34
2
Modern Ops - Online FPS (Gun Games Shooter) zula 42 44
3
Modern Strike Online: Free PvP FPS shooting game online game 61 50
4
Modern Combat 5: eSports FPS acción 43 45
5
Modern Combat Versus: New Online Multiplayer FPS moderno warfare 46 21
6
Modern War modern war 17 23
7
Modern Warplanes: Sky fighters PvP Jet Warfare aircrafts 36 10
8
Modern War Choppers: Wargame Shooter PvP Warfare choppers 46 17
9
Modern Commando Warfare: Special Ops Combat 2020 comando exclusivo 33 32
10
Modern Sniper flanco tiradores 33 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pob g mobil 73 44 250+ 213
pib g mobile 73 35 249 171
pub ge mobile 73 31 250+ 170
pubge mobiles 73 30 249 213
parkings 70 15 250+ 127

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUBG MOBILE - FROST FESTIVAL pubg 80 54
2
RULES OF SURVIVAL rule 46 55
3
Striker Zone Mobile: Online Shooting Games strike zone 19 30
4
Squad Battle Free MMO - Online FPS Battlegrounds pug games online 21 31
5
Call of Duty®: Mobile call of duty 69 19
6
Project War Mobile - online shooting game mobile online 26 37
7
Unknown Free Fire Battleground Epic Survival 2020 pubg like games 21 23
8
VPN For PUBG Mobile pub g vpn 11 30
9
Mobile Strike повсюду ты 21 45
10
Modern Strike Online: Free PvP FPS shooting game online game 61 50

These five keywords: “pob g mobil”, “pib g mobile”, “pub ge mobile”, “pubge mobiles”, “parkings”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PUBG MOBILE - FROST FESTIVAL”, “RULES OF SURVIVAL”, “Striker Zone Mobile: Online Shooting Games”, “Squad Battle Free MMO - Online FPS Battlegrounds”, “Call of Duty®: Mobile”, “Project War Mobile - online shooting game”, “Unknown Free Fire Battleground Epic Survival 2020”, “VPN For PUBG Mobile”, “Mobile Strike”, “Modern Strike Online: Free PvP FPS shooting game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “modern”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “modern