"mmorpg" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mmorpg” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “arbys”, “apps”, “diwali”, “s”, “sunset time”, “shoppers drug mart”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mmorpg” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mmorpg from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mmorpgs 33 28 248 187
mmorpg games 30 30 249 196
mmorpgs games 29 30 248 202
mmorpg game 29 29 249 196
best mmorpg 26 29 247 199

The search volume of the core keyword mmorpg in Google App Store reached 52, its difficulty level reached 51, and the number of apps related to it reached 246, among them, there are 180 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RPG Toram Online - MMORPG rpg 51 94
2
Naica Online - 2D MMORPG 2d mmorpg 7 16
3
Alchemia Story - MMORPG alchimia 33 30
4
AVABEL ONLINE [Action MMORPG] shironeko project 21 30
5
Rebirth Online rebirt 31 34
6
MMO RPG Ancients Reborn - MMORPG mmog 51 32
7
Eudemons M rappelz m ≤5 19
8
AdventureQuest 3D MMO RPG mmo 49 66
9
Curse of Aros - MMORPG curse 36 43
10
Black Desert Mobile black desert 46 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discorded 83 30 249 17
chasers 70 33 249 122
black 68 77 250+ 98
valarant 68 41 250+ 207
r.a.i.d 66 30 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discord Soundboard Memes voicemod pro discord ≤5 23
2
DAnnouncer disboards 48 49
3
BotHook : Post like Bots webhooks discord 24 39
4
Dawnblade machiknights - blood bagos ≤5 30
5
Knocky howardforums ≤5 30
6
Bot List for Discord bots list for discord ≤5 30
7
Disorder disorder 33 38
8
Orna: The GPS RPG orna 22 27
9
Angel Stone RPG angel blade 12 37
10
Mirrativ: Live-streaming with JUST a smartphone mirrativ 16 36

These five keywords: “discorded”, “chasers”, “black”, “valarant”, “r.a.i.d”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discord Soundboard Memes”, “DAnnouncer”, “BotHook : Post like Bots”, “Dawnblade”, “Knocky”, “Bot List for Discord”, “Disorder”, “Orna: The GPS RPG”, “Angel Stone RPG”, “Mirrativ: Live-streaming with JUST a smartphone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mmorpg”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mmorpg