"texas" App Store Keywords Research Case | ASOTools
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"texas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “texas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “soccer live scores”, “secretly”, “michael kors”, “hayat eve sığar”, “dinners”, “tick tock downloading”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “texas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword texas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
texas roadhouse 62 52 250+ 234
alexis texas 58 46 249 213
texas lottery 55 11 250+ 72
austin texas 51 13 250+ 50
texas tech football 50 35 247 168

The search volume of the core keyword texas in Google App Store reached 56, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
DH Texas Poker - Texas Hold'em dh 45 44
2
Texas Lottery Official App texas lottery 55 11
3
Zynga Poker – Free Texas Holdem Online Card Games prominence 45 37
4
Your Texas Benefits your texas benefits 49 23
5
Texas Hold'em & Omaha Poker: Pokerist texas hold'em 28 19
6
Texas Outdoor Annual texas parks and wildlife 33 30
7
Texas Longhorns texas longhorn football 43 33
8
Texas DPS dps 39 39
9
TX State Parks Official Guide state parks 41 14
10
Texas HoldEm Poker Deluxe poker deluxe 6 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lottery result 70 52 250+ 34
lotoria 70 23 247 132
tealtor 68 21 250+ 114
diary queen 65 41 250+ 215
unibet 65 21 249 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Results for DC Lottery official dc lottery app ≤5 30
2
Results for Illinois Lottery camelot illinois llc ≤5 28
3
Lottery Formula (Lotto expert) lotto stud ≤5 30
4
GA Lottery Results ga lottery app 22 3
5
Nagaland Lottery Result - Nagaland Lottery Sambad nagaland lottery result live ≤5 1
6
PowerBall Lottery Results powerball lottery results ≤5 1
7
Results for Powerball Megamillions megamillions 46 6
8
Kerala State Lottery Results by Hello Lotto kerala state lottery apps ≤5 30
9
MA Lottery mass lottery 56 6
10
লটারি রেজাল্ট সংবাদ - Lottery Today Result Sambad লটারি রেজাল্ট দেখার সফটওয়্যার ≤5 30

These five keywords: “lottery result”, “lotoria”, “tealtor”, “diary queen”, “unibet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Results for DC Lottery”, “Results for Illinois Lottery”, “Lottery Formula (Lotto expert)”, “GA Lottery Results”, “Nagaland Lottery Result - Nagaland Lottery Sambad”, “PowerBall Lottery Results”, “Results for Powerball Megamillions”, “Kerala State Lottery Results by Hello Lotto”, “MA Lottery”, “লটারি রেজাল্ট সংবাদ - Lottery Today Result Sambad”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “texas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “texas