"missouri" App Store Keywords Research Case | ASOTools
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"missouri" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “missouri” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ray”, “game app”, “kpop”, “jc”, “puppies”, “pln”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “missouri” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword missouri from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
missouri lottery 41 14 250+ 91
branson missouri 38 22 250+ 174
missouri star quilt company 34 43 250+ 215
ameren missouri 29 45 247 232
joplin missouri 26 42 250+ 225

The search volume of the core keyword missouri in Google App Store reached 48, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Official App of the Missouri Lottery missouri lottery 41 14
2
MO Hunting conservation 50 18
3
MO Outdoors missouri state parks 21 3
4
Permit Test MO Missouri DMV - Driver's License Ed missouri dmv 19 3
5
Missouri Care missouri care 6 22
6
Missouri State Highway Patrol highway patrol 20 13
7
MO Conservationist Magazine mo conservationist magazine ≤5 30
8
Missouri Possum Radio possum 56 53
9
Missouri DMV Permit Test Prep 2020 - MO missouri dmv test prep ≤5 30
10
MO Fishing mo fishing 10 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tl_mobile 72 41 250+ 203
unployment 70 32 249 155
wick 61 40 250+ 188
investing 61 26 250+ 101
2nd stimulus check 60 30 250+ 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TL Pro terraria mods 23 26
2
TL App tl ≤5 14
3
T-Mobile DIGITS digits 39 20
4
MobilePatrol Public Safety App case net 46 29
5
tl transports publics de la région lausannoise sa ≤5 30
6
Mobile Royale MMORPG - Build a Strategy for Battle mobile royale 8 25
7
iTel Mobile Dialer Express ietl 34 43
8
PNC Mobile pnc 56 44
9
AT&T Call Protect at&t call protect 25 24
10
TouchTunes tunes 66 43

These five keywords: “tl_mobile”, “unployment”, “wick”, “investing”, “2nd stimulus check”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TL Pro”, “TL App”, “T-Mobile DIGITS”, “MobilePatrol Public Safety App”, “tl”, “Mobile Royale MMORPG - Build a Strategy for Battle”, “iTel Mobile Dialer Express”, “PNC Mobile”, “AT&T Call Protect”, “TouchTunes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “missouri”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “missouri