"kpop" App Store Keywords Research Case | ASOTools
×

"kpop" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kpop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “losing”, “popping”, “the weather app”, “downloaders free”, “barcode”, “guinness world record”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kpop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kpop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
allkpop 34 31 250+ 184
bigbang kpop 33 2 250+ 33
kpop bts 31 5 250+ 57
girl groups kpop 31 4 250+ 66
kpoptown 29 34 248 200

The search volume of the core keyword kpop in Google App Store reached 48, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kpop Idol Birthday Reminder weekly kpop 16 30
2
K-POP Tube - Popular & Recent k pop 39 7
3
KPOP Tiles Deluxe 2020 kpop tiles 8 5
4
theQoos: K-Pop News, Music, Profiles & Content koreaboo 35 24
5
Kpop Piano Games: Music Color Tiles k-pop 45 20
6
amazer - KPOP FAN APP nación rex 24 18
7
K-POP Starpic k pop star 19 6
8
Idol Producer gravure idol 34 29
9
Mireng - Free Kpop Song + Lyric color coded maker kpop ≤5 14
10
KPOP Amino for K-Pop Entertainment kpop amino 11 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
koreans 56 7 250+ 86
champ 55 63 250+ 107
charcters 51 40 249 218
characteres 51 29 250+ 237
kipop 51 17 250+ 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MEEFF - Make Global Friends meeff 29 26
2
HELLO KOREAN – Learning Korean with chatbot, K-POP learn korean with friends ≤5 4
3
Korean Dating app de relacionamento coreano ≤5 30
4
Achat - chat with koreans achat 26 34
5
Kmate-Meet Korean and foreign friends kmate - chat with global ≤5 30
6
????Korean Tutor : Learn Korean with K-celeb???? 한국어 앱 ≤5 3
7
AsiaLove: Dating & Chat with Asian Girlfriend novio asiatico ≤5 12
8
HoneyBaby - Let's talk and date with Korean honey baby let's talk ≤5 12
9
TriPriend : Meet Korean & internationl friends tripriend ≤5 30
10
Eggbun: Learn Korean Fun eggbun 16 14

These five keywords: “koreans”, “champ”, “charcters”, “characteres”, “kipop”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MEEFF - Make Global Friends”, “HELLO KOREAN – Learning Korean with chatbot, K-POP”, “Korean Dating”, “Achat - chat with koreans”, “Kmate-Meet Korean and foreign friends”, “????Korean Tutor : Learn Korean with K-celeb????”, “AsiaLove: Dating & Chat with Asian Girlfriend”, “HoneyBaby - Let's talk and date with Korean”, “TriPriend : Meet Korean & internationl friends”, “Eggbun: Learn Korean Fun”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kpop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kpop