"michigan" App Store Keywords Research Case | ASOTools
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"michigan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “michigan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “inicia”, “face book app”, “regression”, “pragmatic”, “romeo santos”, “buy buy baby”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “michigan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword michigan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
michigan lottery 54 11 250+ 65
michigan mobile 50 34 249 161
michigan unemployment 43 46 249 212
secretary of state michigan 41 34 250+ 169
university of michigan 37 36 249 169

The search volume of the core keyword michigan in Google App Store reached 44, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
University of Michigan university of michigan 37 36
2
Michigan State Police michigan state police ≤5 30
3
MiPage milogin 43 48
4
Permit Test MI Michigan DMV Driver's License Test michigan dmv sos driver license reviewer ≤5 30
5
Michigan Radio App V4 michigan radio 17 8
6
Michigan Lottery Mobile michigan lottery 54 11
7
Michigan First App michigan first credit union 26 32
8
Michigan Sportsman sportsmen 43 25
9
Michigan State University msu 38 44
10
Michigan Traffic Cameras michigan department of transportation ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
us banking 63 14 250+ 137
us bank 60 17 250+ 143
wolverines 58 14 250+ 107
ohio unemployment 56 50 250+ 215
aaa 56 37 250+ 108

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
U.S. Bank - Inspired by customers us bank 60 17
2
U.S. Bank Access Online Mobile usbank mobile app 18 28
3
U.S. Bank ReliaCard u.s. bank reliacard 48 46
4
U.S. Bank Focus u.s. bank focus 28 28
5
On-Site Electronic Deposit on-site electronic deposit ≤5 3
6
U.S. Bank Trust & Investments u.s. bank trust & investments ≤5 30
7
Santander Bank US statander 77 51
8
U.S. Bancorp Investments, Inc. u.s. bancorp investments ≤5 30
9
TD Bank (US) td bank 61 44
10
Deposit Express deposit express ≤5 30

These five keywords: “us banking”, “us bank”, “wolverines”, “ohio unemployment”, “aaa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “U.S. Bank - Inspired by customers”, “U.S. Bank Access Online Mobile”, “U.S. Bank ReliaCard”, “U.S. Bank Focus”, “On-Site Electronic Deposit”, “U.S. Bank Trust & Investments”, “Santander Bank US”, “U.S. Bancorp Investments, Inc.”, “TD Bank (US)”, “Deposit Express”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “michigan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “michigan