"heads" App Store Keywords Research Case | ASOTools
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"heads" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heads” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free online movies to watch”, “европа плюс”, “third”, “terroris”, “vide”, “flower arrangements”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heads” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heads from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
headsets 55 7 250+ 94
heads up 50 33 249 147
cup heads 50 24 250+ 168
headspace 50 18 250+ 171
blackheads 46 31 248 125

The search volume of the core keyword heads in Google App Store reached 46, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Heads Up! - The Best Charades Game! heads up 50 33
2
Heads Off head of 9 24
3
Drive Ahead! jueguegos de carros 48 38
4
Head Ball 2 head 46 67
5
Heads Up headsuphealth ≤5 30
6
Fake Call Siren Head saran head 61 1
7
Heads-up Notifications pop up notifications 12 8
8
Charades! srades 63 46
9
Sift Heads Reborn | #1 Free Shooting Game ???? skull kid 28 29
10
Siren Head two heads 23 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nba 83 52 250+ 68
nfl 79 42 250+ 91
épic games 77 25 250+ 152
drive 73 70 250+ 185
sophora 72 40 250+ 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NBA: Live Games & Scores nba standings 61 10
2
NBA LIVE Mobile Basketball nbq 61 22
3
NBA 2K Mobile Basketball 2k 46 36
4
NBA NOW Mobile Basketball Game nba all star 2020 21 30
5
NBA JAM by EA SPORTS™ space-jam 36 28
6
NBA 2K20 nba 2k20 50 23
7
Basketball NBA Live Scores, Stats, & Schedules nba scores 61 12
8
NBA Dunk - Play Basketball Trading Card Games basketball cards 23 19
9
MyNBA2K20 nba2020 45 30
10
Basketball Fantasy Manager 2k20 ???? NBA Live Game manager game 14 20

These five keywords: “nba”, “nfl”, “épic games”, “drive”, “sophora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NBA: Live Games & Scores”, “NBA LIVE Mobile Basketball”, “NBA 2K Mobile Basketball”, “NBA NOW Mobile Basketball Game”, “NBA JAM by EA SPORTS™”, “NBA 2K20”, “Basketball NBA Live Scores, Stats, & Schedules”, “NBA Dunk - Play Basketball Trading Card Games”, “MyNBA2K20”, “Basketball Fantasy Manager 2k20 ???? NBA Live Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heads”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heads