"merge" App Store Keywords Research Case | ASOTools
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"merge" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “merge” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “billie”, “kelly”, “shumai”, “беру”, “onlyfan”, “co parts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “merge” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword merge from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
auxílio emergencial 72 51 249 201
auxilio emergencial 72 46 249 191
ausilio emergencial 72 40 250+ 176
merge pdf 61 13 250+ 97
a pdf merger 61 10 250+ 94

The search volume of the core keyword merge in Google App Store reached 45, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Merge Magic! fada 34 30
2
Wonder Merge - Magic Merging and Collecting Games merging 29 21
3
Merge Gardens callaway gardens 31 49
4
Merge Dragons! climaxing 45 55
5
Merge Town! merge town 11 17
6
EverMerge emerge 45 25
7
Merge Wonders - Elf Gardens sweet garden elf ≤5 21
8
Merge Stories - Merge, Build and Raid Kingdoms! triple merge ≤5 30
9
Fairyland - merge everything in a magic world fairyland 24 30
10
Merge Mermaids-design home&create magic fish life. merge magic mermaid island ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
foods 77 35 250+ 163
fortnaiter 77 30 250+ 245
drop boxes 72 38 250+ 191
om 68 72 250+ 28
dog 61 79 250+ 119

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Toca Kitchen 2 comidas 58 34
2
Cooking Chef - Food Fever food serving 29 16
3
My Cooking - Restaurant Food Cooking Games cooking ganes 38 24
4
Merge Cooking Restaurant cooking merge ≤5 11
5
Fishing Food lebensmittel 50 16
6
Cooking Fever food 69 86
7
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
8
Food Fantasy food fantasy 26 31
9
Street Food: Deep Fried Foods Maker Cooking Games makerlab 9 30
10
Food Evolution - Clicker Game food evolution 12 17

These five keywords: “foods”, “fortnaiter”, “drop boxes”, “om”, “dog”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Toca Kitchen 2”, “Cooking Chef - Food Fever”, “My Cooking - Restaurant Food Cooking Games”, “Merge Cooking Restaurant”, “Fishing Food”, “Cooking Fever”, “Unicorn Chef Carnival Fair Food: Games for Girls”, “Food Fantasy”, “Street Food: Deep Fried Foods Maker Cooking Games”, “Food Evolution - Clicker Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “merge”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “merge