"merchant" App Store Keywords Research Case | ASOTools
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"merchant" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “merchant” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “immobiliare”, “thiefs”, “warzone tracker”, “theseus”, “английский”, “parchis star”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “merchant” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword merchant from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
merchant center google 38 30 249 24
first merchants bank 31 30 247 158
farmers and merchants bank 28 13 247 62
groupon merchant 27 35 249 185
merchants bank 27 7 247 30

The search volume of the core keyword merchant in Google App Store reached 34, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Merchant التاجر 16 5
2
Merchant Heroes goblin s shop ≤5 19
3
MX Merchant Express mx merchant express ≤5 31
4
Merchant App marcant ≤5 30
5
Miracle Merchant miracle merchant 6 25
6
Groupon Merchants groupon merchant 27 35
7
Royal Merchant: Shop Sim RPG majesty merchants ≤5 30
8
Idle Merchant idle merchant games ≤5 30
9
Shopkeep Showdown: Merchant Battle, PvP Card Game shopkeep showdown: merchant ≤5 30
10
Space Merchant: Empire of Stars merchant to the stars ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
etcy 78 50 250+ 223
pamda express 65 42 250+ 190
panda express 63 45 249 191
shopify 62 40 250+ 140
postmates 60 37 248 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Etsy: Buy Custom, Handmade, and Unique Goods eysy 78 49
2
Sell on Etsy etsy sell 39 40
3
Etsy Seller Course! Sell on Etsy for income online eysy 78 49
4
Shopify: Ecommerce Business shopify 62 40
5
Livemaster мастеров 23 27
6
ArtHub (RedBubble, Society6, Etsy) society 6 48 36
7
Hot Topic hot topics 56 19
8
VarageSale: Sell simply, buy safely. varage sale 35 21
9
Sell with AMI sell with ami 6 19
10
IPSY: Makeup, Beauty, and Tips ipsy 50 35

These five keywords: “etcy”, “pamda express”, “panda express”, “shopify”, “postmates”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Etsy: Buy Custom, Handmade, and Unique Goods”, “Sell on Etsy”, “Etsy Seller Course! Sell on Etsy for income online”, “Shopify: Ecommerce Business”, “Livemaster”, “ArtHub (RedBubble, Society6, Etsy)”, “Hot Topic”, “VarageSale: Sell simply, buy safely.”, “Sell with AMI”, “IPSY: Makeup, Beauty, and Tips”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “merchant”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “merchant