"immobiliare" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “immobiliare” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “angelina jolie”, “instagram downloader”, “spy”, “billion”, “spider solitaire”, “fun pic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “immobiliare” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword immobiliare from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
immobiliare it 48 23 250+ 155
immobiliare milano 21 14 249 94
gabetti immobiliare 19 21 250+ 139
immobiliare.it affitti 12 30 249 87
immobiliare europa ≤5 30 250+ 99

The search volume of the core keyword immobiliare in Google App Store reached 56, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Immobiliare.it - Indomio immobiliare it 48 23
2
SAFTI Connect imobiliare 34 11
3
Flatmates flatmates 38 31
4
idealista idea lista 66 30
5
Casa.it Vendita e Affitto Case affitto 26 13
6
Apartments & Rentals - Zillow renting apartments 58 11
7
realestate.com.au - Buy, Rent & Sell Property realestate com au 46 15
8
Trulia Rent Apartments & Homes rented housing 58 12
9
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 19
10
Domain Real Estate & Property - Buy, rent or sell domain 42 53

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
air b&b 80 23 247 156
irnb 80 30 248 231
sahiben 78 34 250+ 159
zilliow 78 19 250+ 110
zilliw 78 18 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb airnbnb 80 34
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24
4
B&B finder | Often free cancellation! b&v apps ≤5 21
5
UBER – Vacation Rentals & Real Estate Sales irnb 80 30
6
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
7
B&B Hotels gestione prenotazioni b and b ≤5 8
8
BNB ACCESS my bnb app ≤5 11
9
Vrbo Vacation Rentals vrbo 62 34
10
Booking.com: Hotels, Apartments & Accommodation bôking 80 16

These five keywords: “air b&b”, “irnb”, “sahiben”, “zilliow”, “zilliw”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “B&B finder | Often free cancellation!”, “UBER – Vacation Rentals & Real Estate Sales”, “Airbnb Guide for Guests - Book & Travel smart”, “B&B Hotels”, “BNB ACCESS”, “Vrbo Vacation Rentals”, “Booking.com: Hotels, Apartments & Accommodation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “immobiliare”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “immobiliare