"meal planner" App Store Keywords Research Case | ASOTools
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"meal planner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “meal planner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “songs disney”, “brittany”, “g meeting”, “cabinet”, “walpaper iphone”, “u connect”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “meal planner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword meal planner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weekly meal planner 25 7 250+ 88
healthy meal planner 20 5 250+ 79
diabetic meal planner 20 4 250+ 71
keto meal planner free 20 3 250+ 60
meal planner free 18 4 250+ 76

The search volume of the core keyword meal planner in Google App Store reached 43, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Whisk: Recipe Saver, Meal Planner & Grocery List whisk 35 21
2
Mealime - Meal Planner, Recipes & Grocery List meal 38 55
3
Plan Meals - MealPlanner menu planning 14 4
4
Meal Planner – Shopping List adkins app diet shopping list food checker planner ≤5 5
5
Fitness Meal Planner fitness meal planner 6 7
6
What's on the Menu - Meal Planner marisqueria ≤5 30
7
Eat This Much - Meal Planner alimenter 38 15
8
Prepear - Meal Planner, Grocery List, & Recipes prepear 15 8
9
Meal Planner & Grocery List : Plan to Eat plan to eat 21 7
10
Recipe Calendar - Meal Planner меню на неделю для семьи ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dinners 61 8 250+ 66
hello fresh 59 44 249 209
my fitness pal 58 19 250+ 145
ketosis diet 58 2 250+ 29
ketone diet 58 2 250+ 28

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Allrecipes Dinner Spinner all recipes 48 10
2
What's For Dinner - Recipes what's for dinner 22 6
3
Recipes for Dinner здоровый рецепты бесплатно ≤5 1
4
Dinner Ideas & Recipes dinner ideas 36 6
5
Mealime - Meal Planner, Recipes & Grocery List meal 38 55
6
Diners Club diners 39 43
7
Your Dinner is Planned community dinners ≤5 30
8
Easy Recipes easy recipes 29 13
9
40+ Healthy Dinner Recipes for Weight Loss Free healthy veg recipes free for weight loss ≤5 30
10
Whisk: Recipe Saver, Meal Planner & Grocery List meal planner 43 24

These five keywords: “dinners”, “hello fresh”, “my fitness pal”, “ketosis diet”, “ketone diet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Allrecipes Dinner Spinner”, “What's For Dinner - Recipes”, “Recipes for Dinner”, “Dinner Ideas & Recipes”, “Mealime - Meal Planner, Recipes & Grocery List”, “Diners Club”, “Your Dinner is Planned”, “Easy Recipes”, “40+ Healthy Dinner Recipes for Weight Loss Free”, “Whisk: Recipe Saver, Meal Planner & Grocery List”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “meal planner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “meal planner