"sleep music" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sleep music” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “arbic”, “5 miles”, “youth e”, “email yahoo”, “التسجيل”, “canaux”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “sleep music” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sleep music from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
baby music to sleep | 31 | 9 | 250+ | 117 |
relaxation music for sleep | 31 | 9 | 250+ | 101 |
baby music sleep | 31 | 7 | 250+ | 98 |
music for sleep | 28 | 12 | 250+ | 121 |
music to sleep | 26 | 10 | 250+ | 115 |
The search volume of the core keyword sleep music in Google App Store reached 37, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Sleep Sounds - Relax & Sleep, Relaxing sounds | imsoniac | 56 | 61 | |
2 |
|
Relaxing Music for Sleep | music for sleeping | 41 | 30 |
3 |
|
Relaxing Music: Sleep Sounds | realxing music | 48 | 5 |
4 |
|
Relax Melodies: Sleep Sounds, Meditation & Stories | melodic | 50 | 11 |
5 |
|
Free Calm Sleep: Improve your Sleep for Free | meditation sleep | 36 | 11 |
6 |
|
Sleep Sounds - Relax Music, White Noise | sleepmusic | 41 | 8 |
7 |
|
Ultimate Sleep App – Relaxing, Calm Music & Sounds | sleepapp | 15 | 11 |
8 |
|
Relaxing Music 2020 | ralex music | 48 | 10 |
9 |
|
Sleep Sounds | sleepsounds | 29 | 6 |
10 |
|
Sleep Sounds Lite - Relaxing sounds for sleeping | arelax sound sleep lite | ≤5 | 7 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
beby shart | 68 | 30 | 250+ | 136 |
drty | 63 | 59 | 250+ | 242 |
dreaming | 58 | 25 | 249 | 74 |
natures | 58 | 5 | 150 | 72 |
imsoniac | 56 | 61 | 249 | 248 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Baby Shark 8BIT : Finding Friends | 8 bit baby shark game | ≤5 | 30 |
2 |
|
Baby Shark: Wash Your Hands | how to wash your hands | 13 | 4 |
3 |
|
Baby Ronnie Rhymes - Nursery & Kids Learning Songs | baby cartoons | 39 | 30 |
4 |
|
Baby Shark Coloring and Drawing | baby shark coloring games | ≤5 | 30 |
5 |
|
Pinkfong Shapes & Colors | alina mikhaylova | ≤5 | 30 |
6 |
|
Pinkfong Baby Shark Storybook | pinkfong baby shark storybook | ≤5 | 28 |
7 |
|
PINKFONG Car Town | car town | 22 | 22 |
8 |
|
Pinkfong Baby Shark Coloring Book | baby shark coloring book | 8 | 7 |
9 |
|
Pinkfong Dino World | dinotren | 23 | 9 |
10 |
|
Pinkfong Birthday Party | birthday party picture | 7 | 3 |
These five keywords: “beby shart”, “drty”, “dreaming”, “natures”, “imsoniac”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Baby Shark 8BIT : Finding Friends”, “Baby Shark: Wash Your Hands”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “Baby Shark Coloring and Drawing”, “Pinkfong Shapes & Colors”, “Pinkfong Baby Shark Storybook”, “PINKFONG Car Town”, “Pinkfong Baby Shark Coloring Book”, “Pinkfong Dino World”, “Pinkfong Birthday Party”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “sleep music”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: