"material" App Store Keywords Research Case | ASOTools
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"material" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “material” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kickbox”, “diner”, “video calling”, “videos maker”, “labour”, “censorship”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “material” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword material from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
materiall 48 49 249 225
material icons 41 3 250+ 96
materialist 36 43 249 217
material design 36 29 250+ 82
materiales 36 15 250+ 144

The search volume of the core keyword material in Google App Store reached 31, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Material Notification Shade meterial 48 7
2
Material Gallery materiall 48 49
3
Material Design Components material design 36 29
4
Material Status Bar material status bar pro samsung j2 ≤5 14
5
Material Files file browser open source ≤5 30
6
Material Islands™ - Semi-live wallpapers matériel 31 15
7
MaterialX - Android Material Design UI material desing 36 3
8
Material Wallpapers(Android M) android l wallpaper ≤5 12
9
Material Cue material cue golf clash ≤5 30
10
Material Components Gallery material card ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
guthub 65 15 248 119
ehentai 60 37 250+ 206
github 57 24 247 71
meduim 53 40 250+ 203
mediums 53 7 250+ 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GitHub github 57 24
2
OpenHub for GitHub ecmobile开源商城系统 ≤5 30
3
FastHub for GitHub commits 41 38
4
OctoDroid for GitHub github on windows 16 22
5
Best Github - trend tools for developers star order - best github tool ≤5 30
6
Flutter GitHub client followers for github ≤5 30
7
Github Visualizer github codespaces 23 11
8
GitHub Satellite github satellite ≤5 30
9
Acode - powerful code editor text editor html 14 4
10
PocketHub for GitHub actionshub - github actions ≤5 30

These five keywords: “guthub”, “ehentai”, “github”, “meduim”, “mediums”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GitHub”, “OpenHub for GitHub”, “FastHub for GitHub”, “OctoDroid for GitHub”, “Best Github - trend tools for developers”, “Flutter GitHub client”, “Github Visualizer”, “GitHub Satellite”, “Acode - powerful code editor”, “PocketHub for GitHub”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “material”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “material