"bingo" App Store Keywords Research Case | ASOTools
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"bingo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bingo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ecac”, “traductor español ingles”, “tumbre”, “webmail”, “alcampo”, “mmusic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bingo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bingo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bingo! 57 16 250+ 138
bingos 51 16 250+ 146
heart bingo 46 20 250+ 172
bingo blitz 38 21 249 172
tombola bingo 38 14 250+ 127

The search volume of the core keyword bingo in Google App Store reached 57, its difficulty level reached 82, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bingo - Play Free Bingo Games Offline or Online bingo! 57 16
2
BINGO! bingo bingo 31 13
3
Bingo Blitz™️ - Bingo Games bingo blitz 38 21
4
Bingo Abradoodle - Bingo Games Free to Play! bengoes 12 41
5
Bingo: Lucky Bingo Games Free to Play at Home queen bee bingo 11 30
6
Bingo at Home bimgo 36 16
7
Bingo Pop - Live Multiplayer Bingo Games for Free bingo pop 17 16
8
Bingo Party - Free Classic Bingo Games Online tele bingo triple 26 25
9
Bingo Story – Free Bingo Games bingo story 19 15
10
Christmas Bingo Santa's Gifts individuales navideños 6 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
truxmap 80 68 249 247
lucky pactor 63 61 250+ 243
lives 63 42 250+ 234
live 59 88 250+ 200
games free download 58 58 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
2
Tinder - Dating, Make Friends and Meet New People tinder 75 29
3
Bingo Bash: Live Bingo Games & Free Slots By GSN floor jansen 38 55
4
Twitter twiiit 93 73
5
Trump's Empire: idle game trumps 50 4
6
Roblox roblocxx 88 63
7
Yummly Recipes & Shopping List yummly 34 8
8
Official Trump 2020 App donalt trump 75 30
9
PUBG MOBILE - Cyber Week pubg 80 54
10
Hungry Shark Evolution shark 57 71

These five keywords: “truxmap”, “lucky pactor”, “lives”, “live”, “games free download”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitch: Livestream Multiplayer Games & Esports”, “Tinder - Dating, Make Friends and Meet New People”, “Bingo Bash: Live Bingo Games & Free Slots By GSN”, “Twitter”, “Trump's Empire: idle game”, “Roblox”, “Yummly Recipes & Shopping List”, “Official Trump 2020 App”, “PUBG MOBILE - Cyber Week”, “Hungry Shark Evolution”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bingo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bingo