"match games" App Store Keywords Research Case | ASOTools
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"match games" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “match games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “graphs”, “calculator download”, “oceans”, “outfitter”, “lite”, “google analytic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “match games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword match games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
match 3 games 32 31 250+ 175
match 3 games 32 21 250+ 174
3 match games 21 20 250+ 186
games match 3 21 18 250+ 184
free match 3 games 16 18 250+ 165

The search volume of the core keyword match games in Google App Store reached 34, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 181 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Match 3D - Matching Puzzle Game matching 51 53
2
Memory games: Memory Match - a classic board games matching games 39 21
3
Brain game. Picture Match. juegos de memoria 21 18
4
Tiledom - Matching Games tiltom 52 55
5
Onnect - Pair Matching Puzzle onnect 52 54
6
Matching Puzzle 3D - Pair Match Game medley match ≤5 30
7
Candy Landy - Match 3 Puzzle : Free Games 2020 gamaes 75 64
8
Pet Fever: Match 3 Games - Match Three in a row match 3 games 32 31
9
Onet 3D - Classic Link Puzzle onet 61 67
10
Tile Master - Classic Triple Match & Puzzle Game tile master 18 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamaes 75 64 250+ 246
gnaes 75 64 250+ 246
crocket 75 51 250+ 208
dsiney 70 41 250+ 190
cricket 66 86 250+ 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Landy - Match 3 Puzzle : Free Games 2020 j u e g o s gratis 58 52
2
Flow Free: Hexes hexes 38 43
3
Puzzle Game puzzle game 39 32
4
Real Bottle Shooting Free Games: 3D Shooting Games mew games 31 45
5
Car Driving Parking Offline Games 2020 - Car Games geams cars 53 32
6
Rummy - free card game macchiavelli 46 30
7
Flying Car Shooting Game: Modern Car Games 2020 cars games cars 53 30
8
My Restaurant Empire - 3D Decorating Cooking Game ristorante 3d ≤5 13
9
Block! Hexa Puzzle™ játékok 38 52
10
Mountain Auto Tuk Tuk Rickshaw : New Games 2020 game bataiye naya wala ≤5 24

These five keywords: “gamaes”, “gnaes”, “crocket”, “dsiney”, “cricket”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Candy Landy - Match 3 Puzzle : Free Games 2020”, “Flow Free: Hexes”, “Puzzle Game”, “Real Bottle Shooting Free Games: 3D Shooting Games”, “Car Driving Parking Offline Games 2020 - Car Games”, “Rummy - free card game”, “Flying Car Shooting Game: Modern Car Games 2020”, “My Restaurant Empire - 3D Decorating Cooking Game”, “Block! Hexa Puzzle™”, “Mountain Auto Tuk Tuk Rickshaw : New Games 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “match games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “match games