"matahari" App Store Keywords Research Case | ASOTools
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"matahari" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “matahari” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “okra”, “b”, “fox tv”, “podcaster”, “yoruba”, “procreate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “matahari” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword matahari from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
matahari mall 26 34 249 212
download lagu agnes monica matahariku ≤5 2 249 27
matahari mall online makassar ≤5 28 250+ 249
matahari mall online surabaya ≤5 27 250+ 249
matahari mall online malang ≤5 27 250+ 243

The search volume of the core keyword matahari in Google App Store reached 39, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MATAHARI matahari mall 26 34
2
Ephemeris Meeus Matahari - Bulan matahari app store ≤5 18
3
Sun Position, Sunrise, and Sunset Lite sun 61 68
4
LunaSolCal Mobile equinoxes 51 36
5
The Sun Ephemeris (Sunset, Sunrise, Moon position) ephemeris 20 11
6
Sun position and path sun position and path ≤5 4
7
Solar & Moon Eclipse WallpaperHD moon eclipses 13 11
8
Sun Wallpaper Full HD memory sun ≤5 15
9
Sunset Wallpapers beautiful sunsets 28 1
10
Sundroid: Sunrise and Sunset sun rise & set 40 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weatger 100 30 250+ 189
westher 100 30 249 170
weathered 100 28 250+ 165
robomx 88 53 249 220
roblodd 88 30 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather Forecast & Snow Radar: The Weather Channel waether 100 32
2
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
3
AccuWeather: Live weather radar & local forecast weatheroo 100 73
4
Weather forecast climas 100 32
5
Weather & Widget - Weawow eye in sky 33 29
6
Weather Forecast & Accurate Local Weather & Alerts focast 51 21
7
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
8
MyRadar Weather Radar waether radar 63 18
9
Weather forecast previsão do tempo 82 30
10
Weather data & microclimate : Weather Underground weatherman underground 55 23

These five keywords: “weatger”, “westher”, “weathered”, “robomx”, “roblodd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather Forecast & Snow Radar: The Weather Channel”, “Weather by WeatherBug: Live Radar Map & Forecast”, “AccuWeather: Live weather radar & local forecast”, “Weather forecast”, “Weather & Widget - Weawow”, “Weather Forecast & Accurate Local Weather & Alerts”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “MyRadar Weather Radar”, “Weather forecast”, “Weather data & microclimate : Weather Underground”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “matahari”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “matahari