"mary" App Store Keywords Research Case | ASOTools
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"mary" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mary” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “racing car”, “mobikwik”, “quantu”, “glow”, “home access center”, “موعد”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mary” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mary from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sopr maryo 53 16 249 106
mary poppins 50 51 249 225
blooding mary 50 38 249 200
mary j blige 50 26 250+ 123
maryland 48 51 250+ 32

The search volume of the core keyword mary in Google App Store reached 45, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mary immaculate 45 44
2
Mary Undoer of Knots Novena novena to mary ≤5 30
3
Mary's Life: A Makeover Story marys 45 6
4
Mary Our Help - Catholic Prayers & Resources sspx app ≤5 11
5
Mother Mary Phone Wallpapers blessed mother mary wallpapers ≤5 30
6
Blessing Virgin Mary blessed mother 8 30
7
Bloody Mary Origins Adventure blooding mary 50 38
8
Mary Kay® Mobile Learning mary kay mobile learning 6 25
9
Hail Mary Prayer: Prayers to Mary hail mary prayer 22 3
10
Mother Mary Quotes virginity quotes ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jamie dornan 58 55 250+ 230
joanas 56 52 250+ 230
الافلام 55 18 250+ 134
mike wazowski 53 48 249 215
la rosa se guadalupe 53 44 249 197

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shades of Grey Escape shades of grey 34 45
2
Celebrities Stickers - WAStickerApps leonardo dicaprio stickers ≤5 3
3
Grey Wallpaper black and gray wallpaper 8 2
4
Hotel Transylvania Puzzle Blast - Matching Games necesitan 41 43
5
Romance Fate: Stories and Choices rumentic 51 59
6
Sonic Forces – Multiplayer Racing & Battle Game forces 50 46
7
Lara Croft: Relic Run tomb daider 50 32
8
KIM KARDASHIAN: HOLLYWOOD kim kar 68 51
9
True Fear: Forsaken Souls Part 1 true fear 8 13
10
Journeys: Interactive Series journeys 53 36

These five keywords: “jamie dornan”, “joanas”, “الافلام”, “mike wazowski”, “la rosa se guadalupe”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shades of Grey Escape”, “Celebrities Stickers - WAStickerApps”, “Grey Wallpaper”, “Hotel Transylvania Puzzle Blast - Matching Games”, “Romance Fate: Stories and Choices”, “Sonic Forces – Multiplayer Racing & Battle Game”, “Lara Croft: Relic Run”, “KIM KARDASHIAN: HOLLYWOOD”, “True Fear: Forsaken Souls Part 1”, “Journeys: Interactive Series”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mary”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mary