"marshalls" App Store Keywords Research Case | ASOTools
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"marshalls" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marshalls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sonic the hedgehog”, “downloader music mp3”, “quora”, “overwatch”, “disney land”, “reverse image search”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marshalls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marshalls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
marshalls store 23 22 249 189
marshalls coupons 16 27 250+ 212
marshalls department store 9 32 248 237
marshalls games 6 26 248 221
marshalls official ≤5 29 248 232

The search volume of the core keyword marshalls in Google App Store reached 59, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 164 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Marshalls Official madshells 38 54
2
Marshall Bluetooth marshall 52 42
3
T.J.Maxx tjmaxx 61 34
4
Marshall Multi-Room multi room 12 12
5
HomeGoods homegoods 55 40
6
Space Marshals space marshals 13 28
7
Space Marshals 2 marsal 18 37
8
TJX Events tjx events ≤5 30
9
Target tatget 82 21
10
PAW Patrol: Pups Runner pow patrols 63 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fhesbok 100 30 249 24
houtlook 90 54 249 221
eeba 90 49 249 190
ensy 90 44 249 199
e bay 90 37 249 187

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offroad 4x4 Stunt Extreme Racing sufficient 46 49
2
Portal from Facebook portal 53 66
3
Facebook Gaming gaking 55 49
4
Facebook Ads Manager business manager for facebook 50 30
5
Facebook fassabook 100 64
6
Hill Top Racing Mania hilltop racing mania ≤5 30
7
Tractor Farming Simulator USA attracted 56 25
8
Crazy Mega Ramp Impossible Stunts 2020 basquiat 45 47
9
Commando Adventure Simulator normally 46 27
10
Video Downloader for Facebook Video Downloader fvideo downloader 66 30

These five keywords: “fhesbok”, “houtlook”, “eeba”, “ensy”, “e bay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Offroad 4x4 Stunt Extreme Racing”, “Portal from Facebook”, “Facebook Gaming”, “Facebook Ads Manager”, “Facebook”, “Hill Top Racing Mania”, “Tractor Farming Simulator USA”, “Crazy Mega Ramp Impossible Stunts 2020”, “Commando Adventure Simulator”, “Video Downloader for Facebook Video Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marshalls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marshalls