"grocery list" App Store Keywords Research Case | ASOTools
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"grocery list" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “grocery list” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “think”, “auto body shop”, “usi”, “任天堂”, “mi box”, “scratch”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “grocery list” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword grocery list from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
list grocery 36 8 250+ 63
grocery lists 23 6 249 51
grocery list ◎ 21 6 250+ 65
grocery shopping list 18 15 250+ 67
grocery list app 13 5 250+ 63

The search volume of the core keyword grocery list in Google App Store reached 43, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grocery Shopping List - Listonic list grocery 36 8
2
Shopping list voice input shopping list 39 57
3
Shopping List - Free simple shopping memo app shoping list 34 4
4
AnyList: Grocery Shopping List & Recipe Organizer anylist 27 16
5
Shopping List - Simple & Easy grocery list app free 12 5
6
Grocery Shopping List lista de moveis e eletrodomésticos ≤5 30
7
Our Groceries Shopping List hyperk 38 50
8
Out of Milk - Grocery Shopping List milk 42 59
9
Shopping List lists of lists 11 14
10
Grocery Shopping List Ease list ease 10 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
supermarkten 66 20 250+ 131
groger 65 54 249 226
kroger 63 41 249 181
dinners 61 8 250+ 66
shop 60 83 249 179

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hoogvliet supermarkten hoogvliet supermarkten ≤5 30
2
Idle Supermarket Tycoon - Tiny Shop Game supermarket 58 66
3
Jumbo jumbo vlissingen 6 33
4
Shopping List - Simple & Easy grocery list app free 12 5
5
Shopping List - ListOn Free liston 26 39
6
Dirk dirk 43 43
7
Coop coop aktionen 29 34
8
DekaMarkt Supermarkt dekamarkt supermarkt ≤5 30
9
Supermarket Grocery Shopping growsary ≤5 21
10
Super Supermarket super supermarket ≤5 8

These five keywords: “supermarkten”, “groger”, “kroger”, “dinners”, “shop”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hoogvliet supermarkten”, “Idle Supermarket Tycoon - Tiny Shop Game”, “Jumbo”, “Shopping List - Simple & Easy”, “Shopping List - ListOn Free”, “Dirk”, “Coop”, “DekaMarkt Supermarkt”, “Supermarket Grocery Shopping”, “Super Supermarket”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “grocery list”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “grocery list