"mario kart" App Store Keywords Research Case | ASOTools
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"mario kart" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mario kart” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sugar daddy”, “مواقيت الصلاة”, “where”, “rottweilers”, “gg”, “google image search”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mario kart” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mario kart from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mario kart tour 40 33 250+ 188
mario karts 37 22 250+ 140
mario kart 8 deluxe 35 29 250+ 190
mario kart 8 34 26 250+ 184
super mario kart 26 16 250+ 149

The search volume of the core keyword mario kart in Google App Store reached 55, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 169 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mario Kart Tour marios karts 48 30
2
Super Mario Run mario 61 29
3
Kart Rush Racing - 3D Online Rival World Tour kart racing 28 23
4
Go Kart Go! Ultra! crash team racing nitro fueled 29 22
5
Dr. Mario World balotelli 48 52
6
El Chavo Kart: Kart racing game chavo del 8 50 40
7
Mod Super kart For MCPE mario kart mod minecraft ≤5 4
8
Stick Kart Go! Ultimate Racing Fast & Furry Beach mole kart 1 ≤5 11
9
LoL Kart lol kart 12 19
10
Kart Racing Tour : Online Race wacky wheels hd kart racing ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblocxx 88 63 250+ 245
robloxml 88 51 250+ 222
robloxen 88 24 250+ 145
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 16
3
Super Salon beleza 31 25
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 35
7
Stickman Hook stichman 45 27
8
Art of War: Legions art of war 43 39
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars cajas 39 23

These five keywords: “roblocxx”, “robloxml”, “robloxen”, “roblodd”, “roblodlx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mario kart”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mario kart