"marines" App Store Keywords Research Case | ASOTools
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"marines" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marines” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “superheros”, “mtv roadies”, “phote”, “games download”, “snowing”, “quick support teamviewer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marines” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marines from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
marines corps 33 8 250+ 77
space marines 31 24 249 193
submarines 29 10 250+ 63
us marines 29 5 250+ 68
warhammer 40k space marines 19 21 250+ 194

The search volume of the core keyword marines in Google App Store reached 37, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Marines Shooting 3D marines world 12 6
2
MarinesMobile® marine 38 53
3
Iron Marines: RTS Offline Real Time Strategy Game ciencia ficción 31 31
4
ASVAB Marines Mastery asvab marines mastery ≤5 30
5
United States Marine Corps marines corps 33 8
6
Fitness Preparation marsoc 24 39
7
USMC Squad Bay usmc 27 26
8
Merge Marines highcore games ≤5 20
9
Marine Corps Rush usmc war games ≤5 13
10
Marines Army Mafia Crime Simulator Fight jeyjey gardi 23 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wtweather 100 32 250+ 168
fweather 100 25 250+ 179
météo 83 31 250+ 138
météo france 70 30 247 184
navy federal 60 48 248 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
What The Forecast?!! swearing weather 45 17
2
Fu*** Weather (Funny Weather) fweather 100 25
3
HumorCast - Authentic Weather humor cast 7 22
4
Grumpy Cat Weather lil bub cat weather report ≤5 30
5
Weather Forecast & Accurate Local Weather & Alerts focast 51 21
6
Weather Forecast & Snow Radar: The Weather Channel waether 100 32
7
AccuWeather: Live weather radar & local forecast weatheroo 100 73
8
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
9
Weather & Widget - Weawow eye in sky 33 29
10
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22

These five keywords: “wtweather”, “fweather”, “météo”, “météo france”, “navy federal”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “What The Forecast?!!”, “Fu*** Weather (Funny Weather)”, “HumorCast - Authentic Weather”, “Grumpy Cat Weather”, “Weather Forecast & Accurate Local Weather & Alerts”, “Weather Forecast & Snow Radar: The Weather Channel”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather & Widget - Weawow”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marines”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marines