"marble" App Store Keywords Research Case | ASOTools
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"marble" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marble” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cryptids”, “tell me a joke”, “customer”, “alessandra amoroso”, “transfer money”, “downloadable music free”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marble” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marble from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
marbles 42 19 250+ 75
jenna marbles 41 50 250+ 235
marble slab 33 36 249 183
marble wallpaper 33 20 250+ 46
netmarble 29 43 249 232

The search volume of the core keyword marble in Google App Store reached 45, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jungle Marble Blast marball 51 13
2
Jungle Marble Blast 2 blast 2 ≤5 15
3
Marble Legend marbles games 24 9
4
Marble Legend зума 21 15
5
Marble Run mable run 29 12
6
Marble Woka Woka biglie 20 25
7
Marble Legend 2 marble access ≤5 5
8
Marble Classic marble magick ≤5 22
9
Marble Mission الرخام 23 7
10
Marble - Temple Quest temple marble ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
venoms 61 13 248 106
advengers endgame 60 10 250+ 97
caption america 60 6 250+ 81
marvel 59 25 250+ 112
avengers 59 19 250+ 101

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Venom Anaconda Simulator 3D snake lay eggs game ≤5 16
2
MARVEL Strike Force - Squad RPG averages 45 18
3
Neon Spider Rope Hero : Vice Town vanossgaming 38 41
4
Agent Venom Rope Hero Gngaster Crime venom games 19 11
5
Venom Angry Crashy Rush Online serpont 41 52
6
Black Venom Art Wallpapers Pro venom snaps ≤5 30
7
Venom Hero mod spider man 2099 vs venom ≤5 1
8
Spider Stickman Venom Rope Hero Gangstar Crime 2 spider stickman venom rope hero ≤5 17
9
HD Venom Wallpaper 2020 venom wallpapers 33 6
10
Venom Art Wallpapers [HD] venom wallpaper 3d live ≤5 30

These five keywords: “venoms”, “advengers endgame”, “caption america”, “marvel”, “avengers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Venom Anaconda Simulator 3D”, “MARVEL Strike Force - Squad RPG”, “Neon Spider Rope Hero : Vice Town”, “Agent Venom Rope Hero Gngaster Crime”, “Venom Angry Crashy Rush Online”, “Black Venom Art Wallpapers Pro”, “Venom Hero mod”, “Spider Stickman Venom Rope Hero Gangstar Crime 2”, “HD Venom Wallpaper 2020”, “Venom Art Wallpapers [HD]”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marble”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marble