"marathi" App Store Keywords Research Case | ASOTools
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"marathi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marathi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “deadlock”, “kota”, “road warrior”, “ctv news”, “agnostic”, “roosters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marathi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marathi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
english to marathi 66 23 249 33
marathi translation in english 63 30 250+ 68
marathi to english translators 63 30 250+ 66
marathi songs 39 10 250+ 39
marathi to english dictionary 38 5 250+ 48

The search volume of the core keyword marathi in Google App Store reached 31, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Marathi Quickly Free 10 standard marathi learning app ≤5 3
2
Marathi Keyboard type marathi 36 3
3
Marathi Color Keyboard 2019: Marathi Language free marathi ≤5 1
4
Marathi Keyboard with Marathi Stickers marathi writing keyboard for whatsapp ≤5 4
5
Marathi Kids App साठी ≤5 28
6
Marathi Keyboard 2020: Marathi Typing App marathi language application ≤5 1
7
Marathi Varnamala | मराठी वर्णमाला marathi varnamala app ≤5 4
8
Marathi English Keyboard 2020 key board 2020 marathi ≤5 4
9
Learn Marathi From English marathi learning app ≤5 30
10
Lipikaar Marathi Keyboard lipikaar marathi keyboard ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
english to marathi 66 23 249 33
marathi translation in english 63 30 250+ 68
marathi to english translators 63 30 250+ 66
loksatta 60 37 250+ 173
lokmat 58 25 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
English to Marathi Translation - इंग्रजी ते मराठी english to marathi translation app 23 6
2
English To Marathi Translator english to marathi translator app 23 6
3
Marathi-English Translator english marathi english translator ≤5 3
4
English Marathi Dictionary dictionary english to marathi 38 5
5
English - मराठी Translator भाषांतर मराठी ≤5 3
6
English To Marathi Translator Offline and Online english to marathi sentence translation app offline ≤5 5
7
English To Marathi Dictionary Offline marathi dictionary &translator ≤5 30
8
English To Marathi Dictionary abc dictionary english to marathi ≤5 3
9
English Marathi Dictionary marathi to english dictionary 38 5
10
Marathi To English Translator marathi to english translators 63 30

These five keywords: “english to marathi”, “marathi translation in english”, “marathi to english translators”, “loksatta”, “lokmat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “English to Marathi Translation - इंग्रजी ते मराठी”, “English To Marathi Translator”, “Marathi-English Translator”, “English Marathi Dictionary”, “English - मराठी Translator”, “English To Marathi Translator Offline and Online”, “English To Marathi Dictionary Offline”, “English To Marathi Dictionary”, “English Marathi Dictionary”, “Marathi To English Translator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marathi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marathi