"payday loans" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “payday loans” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kral pop”, “auspicious”, “courier”, “incendios”, “pizzerías”, “respeto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “payday loans” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword payday loans from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
payday loans direct lenders 24 30 249 58
payday loans uk 14 6 249 67
online payday loans direct lenders 6 8 250+ 91
online payday loans canada 6 7 247 78
payday personal loans ≤5 30 250+ 96

The search volume of the core keyword payday loans in Google App Store reached 44, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bat Loan - payday loans & cash advance online loan personal 50 6
2
Loan GO - Payday loans & Cash advance borrower 38 18
3
Payday Loans Online - Borrow Money With Our Bear payday loan 39 15
4
EZLoans - Payday Advance: loan money before payday loan money 21 6
5
DayPay - Payday loans and Cash advance need money now 23 30
6
FAST CASH ADVANCE Payday Loan Instant Money Loans pay day loan 35 5
7
Loaniax - Payday loans online benefits loan 14 4
8
Quick Money: Advance Payday Loans App quick money 17 14
9
Borrow Money: Payday Advance – Personal Loan App loan 49 62
10
Cash Advance: Get Payday Loans - Personal Loan cash advance loans 18 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
unemployed 70 24 248 116
lucky paccer 63 35 250+ 183
banken 63 17 250+ 165
encash app 60 16 249 115
klarna 59 37 245 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Loan For Unemployed - FAQ & Tips unemployed loan 19 2
2
AZUI - Arizona Unemployment Benefits azui 34 37
3
MD Unemployment for Claimants unemployment 53 17
4
Unemployment go program unemployment ≤5 16
5
PUA Unemployement pandemic unemployment assistance 38 14
6
Go Program Way2Go Card way2go card 42 32
7
Gov Benefits va.gov 33 2
8
Unemployment Insurance Benefits | Finder and News unemployment benefits 53 16
9
Unemployed Youth Loan Guide unemployed loan 19 2
10
WorkInTexas twc 44 39

These five keywords: “unemployed”, “lucky paccer”, “banken”, “encash app”, “klarna”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Loan For Unemployed - FAQ & Tips”, “AZUI - Arizona Unemployment Benefits”, “MD Unemployment for Claimants”, “Unemployment”, “PUA Unemployement”, “Go Program Way2Go Card”, “Gov Benefits”, “Unemployment Insurance Benefits | Finder and News”, “Unemployed Youth Loan Guide”, “WorkInTexas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “payday loans”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “payday loans