"payday loans" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “payday loans” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kral pop”, “auspicious”, “courier”, “incendios”, “pizzerías”, “respeto”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “payday loans” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword payday loans from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
payday loans direct lenders | 24 | 30 | 249 | 58 |
payday loans uk | 14 | 6 | 249 | 67 |
online payday loans direct lenders | 6 | 8 | 250+ | 91 |
online payday loans canada | 6 | 7 | 247 | 78 |
payday personal loans | ≤5 | 30 | 250+ | 96 |
The search volume of the core keyword payday loans in Google App Store reached 44, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Bat Loan - payday loans & cash advance online | loan personal | 50 | 6 | |
2 |
|
Loan GO - Payday loans & Cash advance | borrower | 38 | 18 |
3 |
|
Payday Loans Online - Borrow Money With Our Bear | payday loan | 39 | 15 |
4 |
|
EZLoans - Payday Advance: loan money before payday | loan money | 21 | 6 |
5 |
|
DayPay - Payday loans and Cash advance | need money now | 23 | 30 |
6 |
|
FAST CASH ADVANCE Payday Loan Instant Money Loans | pay day loan | 35 | 5 |
7 |
|
Loaniax - Payday loans online | benefits loan | 14 | 4 |
8 |
|
Quick Money: Advance Payday Loans App | quick money | 17 | 14 |
9 |
|
Borrow Money: Payday Advance – Personal Loan App | loan | 49 | 62 |
10 |
|
Cash Advance: Get Payday Loans - Personal Loan | cash advance loans | 18 | 5 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
unemployed | 70 | 24 | 248 | 116 |
lucky paccer | 63 | 35 | 250+ | 183 |
banken | 63 | 17 | 250+ | 165 |
encash app | 60 | 16 | 249 | 115 |
klarna | 59 | 37 | 245 | 209 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Loan For Unemployed - FAQ & Tips | unemployed loan | 19 | 2 |
2 |
|
AZUI - Arizona Unemployment Benefits | azui | 34 | 37 |
3 |
|
MD Unemployment for Claimants | unemployment | 53 | 17 |
4 |
|
Unemployment | go program unemployment | ≤5 | 16 |
5 |
|
PUA Unemployement | pandemic unemployment assistance | 38 | 14 |
6 |
|
Go Program Way2Go Card | way2go card | 42 | 32 |
7 |
|
Gov Benefits | va.gov | 33 | 2 |
8 |
|
Unemployment Insurance Benefits | Finder and News | unemployment benefits | 53 | 16 |
9 |
|
Unemployed Youth Loan Guide | unemployed loan | 19 | 2 |
10 |
|
WorkInTexas | twc | 44 | 39 |
These five keywords: “unemployed”, “lucky paccer”, “banken”, “encash app”, “klarna”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Loan For Unemployed - FAQ & Tips”, “AZUI - Arizona Unemployment Benefits”, “MD Unemployment for Claimants”, “Unemployment”, “PUA Unemployement”, “Go Program Way2Go Card”, “Gov Benefits”, “Unemployment Insurance Benefits | Finder and News”, “Unemployed Youth Loan Guide”, “WorkInTexas”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “payday loans”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: