"makeup looks" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “makeup looks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cobros”, “downloader music for free mp3”, “lilo and stitch”, “dogo”, “ريال”, “증권”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “makeup looks” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword makeup looks from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
looks - real makeup camera | ≤5 | 5 | 250+ | 94 |
create makeup looks | ≤5 | 3 | 250+ | 62 |
makeup looks camera | ≤5 | 30 | 250+ | 83 |
makeup looks app | ≤5 | 30 | 250+ | 68 |
facechart. makeup & looks | ≤5 | 30 | 250+ | 62 |
The search volume of the core keyword makeup looks in Google App Store reached 43, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Step By Step Eye Makeup Tutorial 💄💁😍 | eyeliner | 48 | 11 | |
2 |
|
Eye Makeup Step By Step | eyes makeup | 39 | 5 |
3 |
|
Makeup Tutorial step by step | make up tutorials | 33 | 1 |
4 |
|
LOOKS - Real Makeup Camera | looks | 39 | 41 |
5 |
|
Makeup Tips 2019 | makeup tips 2017 | ≤5 | 30 |
6 |
|
Makeup Step by Step Offline - Makeup Ideas | face makeup beauty ideas | ≤5 | 30 |
7 |
|
MakeupPlus - Your Own Virtual Makeup Artist | makeup plus | 30 | 9 |
8 |
|
Eye makeup tutorials: step by step | アイメイク | 23 | 10 |
9 |
|
Beauty Tips | obbiettivo bellezza | ≤5 | 30 |
10 |
|
Eye Makeup Tutorial | blue eye makeup tutorial | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
saphora | 72 | 42 | 249 | 205 |
sephoria | 72 | 39 | 249 | 195 |
sophora | 72 | 37 | 250+ | 184 |
shepora | 72 | 36 | 249 | 188 |
sopora | 72 | 30 | 250+ | 164 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Sephora - Buy Makeup, Cosmetics, Hair & Skincare | sephoria | 72 | 39 |
2 |
|
SEPHORA Saudi Arabia سيفورا | sephora ksa | 16 | 34 |
3 |
|
Sephora Corporate Events | sephora corporate events | ≤5 | 19 |
4 |
|
SEPHORA United Arab Emirates سيفورا | sephora uae | 21 | 36 |
5 |
|
SEPHORiA: House of Beauty | sephoria | 72 | 39 |
6 |
|
Sephora Forward | senfora | ≤5 | 30 |
7 |
|
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume | ulya | 66 | 40 |
8 |
|
Kylie Cosmetics | kylie jenner | 51 | 43 |
9 |
|
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty | sally beauty | 49 | 40 |
10 |
|
NNNOW Online Shopping App | arvindh sukumar | ≤5 | 30 |
These five keywords: “saphora”, “sephoria”, “sophora”, “shepora”, “sopora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, “SEPHORA Saudi Arabia سيفورا”, “Sephora Corporate Events”, “SEPHORA United Arab Emirates سيفورا”, “SEPHORiA: House of Beauty”, “Sephora Forward”, “Ulta Beauty: Shop Makeup, Skin, Hair & Perfume”, “Kylie Cosmetics”, “SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty”, “NNNOW Online Shopping App”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “makeup looks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: