"saúde mental" App Store Keywords Research Case | ASOTools
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"saúde mental" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “saúde mental” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aphorism”, “pdf to word”, “birthday cards free”, “firewire”, “cheeses”, “yutupgo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “saúde mental” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword saúde mental from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
app para saúde mental ≤5 6 250+ 126
yana - saúde mental ≤5 6 250+ 78
app de saúde mental ≤5 5 250+ 122
saúde mental grátis ≤5 5 250+ 122
âme saúde mental da mulher ≤5 30 250+ 118

The search volume of the core keyword saúde mental in Google App Store reached 33, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dealing with Depression dealing with depression ≤5 2
2
Activity Mood Tracker moodtools app ≤5 30
3
De-StressMe: CBT Tools to Manage Stress coping ≤5 30
4
How to Be Mentally Strong Tips persevere 51 40
5
mental health enfermería en salud mental ≤5 30
6
WellMind nhs apps library ≤5 30
7
Chromotherapy chromotherapy 8 11
8
Psicología - Ansiedad y estrés psicología - ansiedad y miedos ≤5 30
9
Mental illness - Treatment دخلت المستشفى الصحة العقلية ≤5 27
10
Mental Health retardation 39 47

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
covoid 19 87 1 192 23
up 73 89 250+ 136
cleverness 68 62 250+ 239
what's up app 68 49 249 227
whaas up 68 23 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CRUSH COVID RI tracing 41 30
2
COVID Alert CT ct 56 61
3
COVID Alert NY department of health 39 6
4
COVID Alert NJ coburg safe app ≤5 16
5
COVID Alert PA pennsylvania 43 50
6
Covid Alert DE alerta guate app 2020 ≤5 24
7
MD COVID Alert jhu csse covid ≤5 30
8
COVIDWISE corentin filsjean ≤5 30
9
SlowCOVIDNC ncdhhs 29 43
10
DC CAN alert dc ≤5 13

These five keywords: “covoid 19”, “up”, “cleverness”, “what's up app”, “whaas up”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CRUSH COVID RI”, “COVID Alert CT”, “COVID Alert NY”, “COVID Alert NJ”, “COVID Alert PA”, “Covid Alert DE”, “MD COVID Alert”, “COVIDWISE”, “SlowCOVIDNC”, “DC CAN”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “saúde mental”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “saúde mental