"macros" App Store Keywords Research Case | ASOTools
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"macros" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “macros” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “investigar”, “sugars”, “vroom”, “persuade”, “msbte”, “dialects”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “macros” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword macros from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
macros calculator 33 9 250+ 85
macrostax 30 17 249 187
imacros 24 36 250+ 218
macroscopic 21 11 250+ 98
ketosis macros 21 4 250+ 45

The search volume of the core keyword macros in Google App Store reached 38, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Macros - Calorie Counter & Meal Planner macro calculator 39 11
2
My Macros+ | Diet, Calories & Macro Tracker my macros 19 11
3
Stupid Simple Macros IIFYM Tracker stupid simple macro tracker ≤5 6
4
Carb Manager: Keto Diet Tracker & Macros Counter ketosis diet 58 2
5
Mike's Macros mikes macros 11 25
6
MacrosFirst - Macro tracking made easy macrosfirst, llc ≤5 30
7
Macro Counter - Track Macronutrient Intake & Goals macronutrient 34 12
8
MacroDroid - Device Automation automations 43 4
9
Calorie Counter - MyFitnessPal my fitness pal 58 19
10
Simple Macro - Calorie Counter simple macro ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ggamess 75 60 250+ 240
fasts 68 52 250+ 232
underarmor 65 36 250+ 218
fasting 62 51 249 52
agar.i 61 37 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unroll Me 2 believing me 11 25
2
Stardew Valley mineuraft 78 30
3
1LINE – One Line with One Touch onel ine 34 52
4
Happy Color™ – Color by Number colour 48 48
5
TutoPLAY - Best Kids Games in 1 App toots 41 43
6
Storyngton Hall: Match Three & Decorate a House macth 3 games 21 18
7
Toca Kitchen 2 foods 77 38
8
Draw it quik draw 50 24
9
Girls Hair Salon - Hairstyle makeover kids games hair cut salon 34 13
10
Hello Kitty Nail Salon nail salons 63 8

These five keywords: “ggamess”, “fasts”, “underarmor”, “fasting”, “agar.i”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Unroll Me 2”, “Stardew Valley”, “1LINE – One Line with One Touch”, “Happy Color™ – Color by Number”, “TutoPLAY - Best Kids Games in 1 App”, “Storyngton Hall: Match Three & Decorate a House”, “Toca Kitchen 2”, “Draw it”, “Girls Hair Salon - Hairstyle makeover kids games”, “Hello Kitty Nail Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “macros”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “macros