"m-bank" App Store Keywords Research Case | ASOTools
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"m-bank" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “m-bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “salater”, “مسنجر”, “cafeterias”, “broncos”, “the logo game”, “resy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “m-bank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword m-bank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
m and t bank 40 22 234 131
m-banking bca 29 24 248 156
m-banking 28 14 250+ 145
m bank 26 8 250+ 52
m-banking bri 21 11 250+ 109

The search volume of the core keyword m-bank in Google App Store reached 33, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
mBank Mobile m bank 26 8
2
mBank eCorp courtesy mbank ≤5 30
3
mBank PL mbank 49 58
4
mBank SK mbank sk 12 32
5
MBANK - The Muslim Co-Operative Bank. m bank 26 8
6
BOG mBank - Mobile Banking saqartvelos banki 33 6
7
10CR mBank : 24 Hours Chips & Gift Card Service mini bank 24h cr ≤5 30
8
mBank CompanyMobile mbank mobile for iphone ≤5 22
9
m-bank mbank unicredit banja luka ≤5 24
10
mBank CZ mbank cz ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
chrime 75 51 249 209
chirme 75 48 248 206
atms 73 12 250+ 98
calital one 72 30 247 160
capitol one 72 29 246 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Chrome: Fast & Secure chrome 76 47
2
Chime - Mobile Banking chime 57 35
3
Chrome Beta extensions for chrome 56 38
4
Chrome Dev dev 46 60
5
Chrome Canary (Unstable) canary chrome 24 33
6
Chrome Remote Desktop chrome desktop remote 51 35
7
Google oogle 100 86
8
Android System WebView terminalz 39 53
9
Firefox Browser: fast, private & safe web browser firefox 69 33
10
Google Go: A lighter, faster way to search googul 100 48

These five keywords: “chrime”, “chirme”, “atms”, “calital one”, “capitol one”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Chrome: Fast & Secure”, “Chime - Mobile Banking”, “Chrome Beta”, “Chrome Dev”, “Chrome Canary (Unstable)”, “Chrome Remote Desktop”, “Google”, “Android System WebView”, “Firefox Browser: fast, private & safe web browser”, “Google Go: A lighter, faster way to search”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “m-bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “m-bank