"lunar" App Store Keywords Research Case | ASOTools
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"lunar" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lunar” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tuis”, “nieuws”, “pewdiepie”, “free scanner apps”, “flipboard”, “minecraft games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lunar” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lunar from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calendario lunare 2020 45 5 250+ 85
fases lunares 36 6 250+ 82
fase lunar 36 4 250+ 73
fase lunares 36 4 250+ 70
lunar calendar 34 21 250+ 75

The search volume of the core keyword lunar in Google App Store reached 32, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lunar - Period Tracker & Ovulation Calendar reg chula 15 24
2
Lunar Phase lunar phase 21 4
3
Lunar Mission moonlander 34 29
4
My Moon Phase - Lunar Calendar & Full Moon Phases full moons 55 6
5
Daff Moon Phase фаза луны 34 6
6
Phases of the Moon Calendar & Wallpaper Free fases de la luna 51 7
7
LUNAR APP ama tu ritmo ginecologia natural ≤5 30
8
Eclipse Guide - Solar & Lunar Eclipses Timer 2020 ecclipse 53 43
9
Lunescope ???????? Moon Viewer lunescope moon ≤5 30
10
Lunar Calendar lunar day quiz pdf ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
chinese food near me 66 14 250+ 109
sun 61 68 250+ 57
htracker 60 62 250+ 248
flo 59 46 250+ 151
flow 56 67 250+ 43

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
All Chinese Food Recipes Free - Offline Cook Book chinese food 47 20
2
Chinese Food! Make Yummy Chinese New Year Foods! chinese food - new year feast ≤5 30
3
900+ Chinese Recipes chinese recipes for free ≤5 30
4
Chinese Food - Lunar New Year! new china kitchen 7 5
5
BeyondMenu Food Delivery beyond menu 28 17
6
Chinese Food Restaurant - Lunar New Year Party chinese food restaurant game ≤5 30
7
900+ Chinese Food Recipes chinese cuisine 24 4
8
Little Panda's Chinese Recipes restaurante chino 41 16
9
Chinese Food - Cooking Game original food ≤5 8
10
My Chinese Food Delivery my chinese food delivery ≤5 30

These five keywords: “chinese food near me”, “sun”, “htracker”, “flo”, “flow”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “All Chinese Food Recipes Free - Offline Cook Book”, “Chinese Food! Make Yummy Chinese New Year Foods!”, “900+ Chinese Recipes”, “Chinese Food - Lunar New Year!”, “BeyondMenu Food Delivery”, “Chinese Food Restaurant - Lunar New Year Party”, “900+ Chinese Food Recipes”, “Little Panda's Chinese Recipes”, “Chinese Food - Cooking Game”, “My Chinese Food Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lunar”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lunar