"free scanner apps" App Store Keywords Research Case | ASOTools
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"free scanner apps" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free scanner apps” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sound effects”, “dubai”, “ireland”, “スッキリ”, “alarmy”, “xanadu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free scanner apps” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free scanner apps from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free police scanner apps 16 11 249 98
police scanner apps for free 7 7 249 77
free pdf scanner apps 6 30 250+ 30
best police scanner apps for free for android ≤5 10 248 117
free scanner apps for i phone ≤5 9 250+ 137

The search volume of the core keyword free scanner apps in Google App Store reached 32, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Simple Scan - Free PDF Scanner App pdf scanner 43 40
2
FREE QR Scanner: Barcode Scanner & QR Code Scanner qpr code 61 12
3
Fast Scanner : Free PDF Scan tunyscanner 73 9
4
Scanner Radio - Fire and Police Scanner scanner 54 83
5
Document Scanner - Free Scan PDF & Image to Text documents scanner 24 12
6
Scanner Free - Scan Passport, ID Card to PDF vuescan 24 17
7
Tiny Scanner - PDF Scanner App tiny scanner 33 12
8
Clear Scan: Free Document Scanner App,PDF Scanning clear scanner 24 13
9
Adobe Scan: PDF Scanner with OCR, PDF Creator scan 53 81
10
FREE QR Barcode Scanner: QR Scanner/QR Code Reader qrs reader 34 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ealmart 88 38 249 191
tunyscanner 73 9 91 42
google photos 72 42 250+ 215
drooboz 72 30 250+ 192
googlw photos 70 50 248 227

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery walmate 88 31
2
Me@Walmart walmartone 56 36
3
My Walmart Schedule walmart schedule 28 26
4
Walmart Investors wualmart usa 48 30
5
Barcode Scanner for Walmart - Price Checker walmart price check 20 28
6
Walmart México walmart mexico 34 42
7
Coupons for Walmart walmart coupon app ≤5 6
8
Price Tracker for Walmart price tracker for walmart ≤5 30
9
Walmart InHome Delivery hw delivery app ≤5 30
10
Spark City spark city 11 27

These five keywords: “ealmart”, “tunyscanner”, “google photos”, “drooboz”, “googlw photos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Me@Walmart”, “My Walmart Schedule”, “Walmart Investors”, “Barcode Scanner for Walmart - Price Checker”, “Walmart México”, “Coupons for Walmart”, “Price Tracker for Walmart”, “Walmart InHome Delivery”, “Spark City”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free scanner apps”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free scanner apps