"lotto numbers" App Store Keywords Research Case | ASOTools
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"lotto numbers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lotto numbers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cloud gaming”, “deflect”, “pdf to jpg”, “tia”, “xray”, “beretta 92”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lotto numbers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lotto numbers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lucky numbers lotto 12 1 250+ 22
lotto numbers generator 10 1 250+ 20
lotto hot and cold numbers ≤5 1 249 27
lotto lucky numbers app ≤5 1 249 23
leak lotto numbers app ≤5 30 250+ 29

The search volume of the core keyword lotto numbers in Google App Store reached 32, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lottery App - Lotto Winning Numbers & Predictions lottery post 35 1
2
Lotto Results - Mega Millions Powerball Lottery US lottos 72 4
3
Lotto Number Generator lotto number generator 11 5
4
NY Lottery n.y. lottery 60 1
5
Lotto Draw Machine lotto 77 33 9
6
New York Lottery Results new york lottery 46 4
7
Lottery Ticket Numbers ipickmega ≤5 30
8
Lucky Lottery Number Generator lottery number generator 15 5
9
Lottery generator based on stats loto kombinacije ≤5 30
10
Your Lucky Lotto Numbers lottokings app ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
quini 75 60 249 234
lottos 72 4 250+ 31
lottery result 70 52 250+ 38
lotto result 70 15 250+ 30
lottoresults 70 8 249 55

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Quini 6 Resultados resultados del quini 6 43 51
2
Quinielas Argentinas quinielas argentinas resultados 6 27
3
Quini6 Resultados resultados del quini 6 43 51
4
Lottery generator based on stats loto kombinacije ≤5 30
5
Telekino Resultados quini 6 movil iafas ≤5 25
6
Quinidroid pronosticos de quiniela 18 4
7
KineMaster - Video Editor, Video Maker kinemaster 59 37
8
Resultados y Trucos de Loterías app quini 6 ≤5 24
9
The Good luck porte bonheur et chance ≤5 5
10
Números de la Suerte quini6 movil ≤5 30

These five keywords: “quini”, “lottos”, “lottery result”, “lotto result”, “lottoresults”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Quini 6 Resultados”, “Quinielas Argentinas”, “Quini6 Resultados”, “Lottery generator based on stats”, “Telekino Resultados”, “Quinidroid”, “KineMaster - Video Editor, Video Maker”, “Resultados y Trucos de Loterías”, “The Good luck”, “Números de la Suerte”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lotto numbers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lotto numbers