"lotto" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lotto” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jaguars jacksonville”, “24”, “minectaft”, “el”, “calendar 2020”, “silver”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lotto” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lotto from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lottos 72 4 250+ 31
lotto result 70 15 250+ 30
lottoresults 70 13 248 70
lotto resilts 70 2 250+ 31
superenalotto 65 44 250+ 159

The search volume of the core keyword lotto in Google App Store reached 58, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lotto Results - Mega Millions Powerball Lottery US lottos 72 4
2
CA Lottery Official App lotery 65 5
3
Texas Lottery Official App texas lottery 55 11
4
Lottery App - Lotto Winning Numbers & Predictions lottery post 35 1
5
Lotto Draw Machine lotto 77 33 9
6
PCH Lotto pch lotto 10 33
7
Lotto Scratch – Las Vegas scratchcard 24 10
8
NY Lottery Results n.y. lottery results 46 1
9
Washington's Lottery wa lottery 30 3
10
Lucky Lotto - WIN REAL MONEY! It's your LUCKY DAY! win lotto 34 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lottos 72 4 250+ 31
lottery result 70 52 250+ 34
lotoria 70 23 247 132
lotto result 70 15 250+ 30
lottoresults 70 13 248 70

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lotto Results - Mega Millions Powerball Lottery US lottery result 70 52
2
Lottery App - Lotto Winning Numbers & Predictions lottery post 35 1
3
Lotto Scratch – Las Vegas scratchcard 24 10
4
???????? UK Lotto & Euromillions & 49s Results lottery uk 41 3
5
Mega Millions & Powerball Lottery in US powerball 52 32
6
Lucky Lotto - WIN REAL MONEY! It's your LUCKY DAY! win lotto 34 4
7
Scratch-a-Lotto Scratch Card Lottery FREE scratch bling pro ≤5 27
8
PCH Lotto pch lotto 10 33
9
Online Lottery and Lotto Jackpot News bhagyalakshmi lottery 7 3
10
Lottery Ticket Numbers ipickmega ≤5 30

These five keywords: “lottos”, “lottery result”, “lotoria”, “lotto result”, “lottoresults”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Lotto Results - Mega Millions Powerball Lottery US”, “Lottery App - Lotto Winning Numbers & Predictions”, “Lotto Scratch – Las Vegas”, “???????? UK Lotto & Euromillions & 49s Results”, “Mega Millions & Powerball Lottery in US”, “Lucky Lotto - WIN REAL MONEY! It's your LUCKY DAY!”, “Scratch-a-Lotto Scratch Card Lottery FREE”, “PCH Lotto”, “Online Lottery and Lotto Jackpot News”, “Lottery Ticket Numbers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lotto”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lotto