"lose it" App Store Keywords Research Case | ASOTools
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"lose it" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lose it” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amor doce”, “ pilot”, “sweetwater”, “jc penney”, “téléchargement”, “meteo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lose it” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lose it from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lose it app free 13 16 250+ 178
lose it app 13 14 250+ 171
just lose it 11 17 250+ 182
log it or lose it ≤5 14 250+ 191
lose it lose it ≤5 11 250+ 145

The search volume of the core keyword lose it in Google App Store reached 42, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 155 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
2
Calorie Counter - MyFitnessPal my fitness pal 58 19
3
Calorie Counter by FatSecret calorie calculator 43 19
4
Lose Weight in 30 Days loose weight fast 50 12
5
My Diet Coach - Weight Loss Motivation & Tracker weightloss motivation 26 9
6
Weight Loss Tracker & BMI Calculator – WeightFit weight charts 28 10
7
Calorie Counter - EasyFit free easyfit 21 22
8
MyPlate Calorie Tracker my plate 42 19
9
Weight Loss Tracker - BMI Assistant maintien poids ≤5 9
10
Diety - Diet Plan, Calorie Counter, Weight Loss calories counter & diet plans ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dafit 68 38 249 199
plante fitness 66 20 250+ 142
plannet fitness 66 19 249 125
planet fittness 66 16 249 115
bmicalculator 66 3 250+ 16

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Da Fit dsfit 68 32
2
SW308 dadit 68 30
3
Facer Watch Faces facewatch 39 30
4
Manager Watch Face d18 11 33
5
Google Fit: Health and Activity Tracking fit 51 69
6
Smartwatch Bluetooth Notificator: sync watch&wear apple watch series 4 32 27
7
Dafiti - Promoção de roupas, sapatos, home e decor dagiti 68 62
8
Amazfit GTS - WatchFaces for Amazfit GTS amazfit gts watch faces app ≤5 19
9
Wear OS by Google Smartwatch (was Android Wear) wears 46 5
10
Google One one 61 85

These five keywords: “dafit”, “plante fitness”, “plannet fitness”, “planet fittness”, “bmicalculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Da Fit”, “SW308”, “Facer Watch Faces”, “Manager Watch Face”, “Google Fit: Health and Activity Tracking”, “Smartwatch Bluetooth Notificator: sync watch&wear”, “Dafiti - Promoção de roupas, sapatos, home e decor”, “Amazfit GTS - WatchFaces for Amazfit GTS”, “Wear OS by Google Smartwatch (was Android Wear)”, “Google One”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lose it”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lose it