"lollipop" App Store Keywords Research Case | ASOTools
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"lollipop" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lollipop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “art”, “replaced”, “meetic”, “funny pick up lines”, “científica calculadora”, “canon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lollipop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lollipop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lollipops 33 16 249 100
lollipop chainsaw 28 43 249 232
android lollipop 16 27 250+ 220
lollipop baby camera 14 28 250+ 195
candy lollipops match 3 ≤5 9 250+ 123

The search volume of the core keyword lollipop in Google App Store reached 45, its difficulty level reached 52, and the number of apps related to it reached 249, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lollipop - Smart baby monitor lollipop baby camera 14 28
2
Lollipop: Sweet Taste Match 3 lollipop sweet crush match 3 ≤5 7
3
Lollipop & Marshmallow Match3 lollipops 33 16
4
Lollipop : Link & Match lollipop match ≤5 8
5
Lollipop Launcher lolipop 51 29
6
Lollipop - Meet More People hotties app ≤5 15
7
Lollipop Rush Match 3 lollipop crush match 3 ≤5 30
8
Lollipop Land - Android 5.0 Easter Egg android 5.0 10 23
9
Lollipop Screen Recorder lollipop screen recorder ≤5 11
10
Lollipop Candy Match lollipop! - multigame ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
om 68 72 250+ 28
ecoles direct 68 22 249 122
po 63 70 250+ 104
candy crush 61 26 250+ 136
panda 59 91 250+ 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Om Shivkrupa Education Hub tulsan education hub ≤5 16
2
Embrace OM embrace 32 23
3
Om Sai sai dhun ≤5 3
4
Om Kali MahaKali | Mahakali Mantra om jayanti mangala kali bhadrakali kapalini ≤5 11
5
Om Ganganapathaye Namaha om kleem krishnaya namaha mantra ≤5 30
6
Om Live Wallpaper om wallpaper app ≤5 9
7
Om Jai Laxmi Mata - Lyrics jaya lakshmi 21 14
8
Om Sai Namo Namah shri sairam travels ≤5 30
9
OM TELOLET OM om telolet om om telolet om om telolet om ≤5 16
10
OM SAI NAMO NAMAH namo 20 31

These five keywords: “om”, “ecoles direct”, “po”, “candy crush”, “panda”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Om Shivkrupa Education Hub”, “Embrace OM”, “Om Sai”, “Om Kali MahaKali | Mahakali Mantra”, “Om Ganganapathaye Namaha”, “Om Live Wallpaper”, “Om Jai Laxmi Mata - Lyrics”, “Om Sai Namo Namah”, “OM TELOLET OM”, “OM SAI NAMO NAMAH”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lollipop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lollipop