"haunted houses" App Store Keywords Research Case | ASOTools
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"haunted houses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “haunted houses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dribble”, “cars”, “plus”, “mailchimp”, “calculator with percentage”, “card kingdom”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “haunted houses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword haunted houses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
haunted houses games ≤5 30 250+ 93
haunted houses in minecraft ≤5 30 250+ 79
haunted houses near me ≤5 30 250+ 74
scary haunted houses ≤5 30 250+ 65
headless horseman hayrides and haunted houses ≤5 30 247 185

The search volume of the core keyword haunted houses in Google App Store reached 50, its difficulty level reached 6, and the number of apps related to it reached 249, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halloween Haunted Houses Near Me - Haunts.com haunts 41 12
2
Escape Haunted House of Fear Escape the Room Game 13th floor haunted house 28 23
3
VR Haunted House 3D vr 3d 8 4
4
Haunted House Escape 2 - Scary Horror Games possessed haunted house escape ≤5 30
5
Haunted House Escape - Granny Ghost Games haunted house 42 33
6
Siren Head Game: Haunted House Escape haunted game 6 30
7
Scary Granny Evil - Horror House Escape evil house ≤5 4
8
Killer Ghost – 3D Haunted House Escape Game scary ghost house 3d ≤5 30
9
House of Fear: horror escape in a scary ghost town dreadful 29 27
10
Haunted House Secrets Hidden Objects Mystery Game hunted house 32 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
story toys 56 14 246 92
quesadilla 53 50 249 225
saws 53 15 249 77
adam s family 51 38 250+ 196
the conjuring 51 34 249 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Toys Mod + Story Map For Mcpe mapa de toy story 4 para minecraft ≤5 21
2
Caterpillar oruga glotona gratis ≤5 30
3
StoryToys Beauty and the Beast storytoys beauty and the beast ≤5 30
4
Emma's Toystore emma's toystore ≤5 30
5
Prank Call from woody- Real Video Voice woody s phone number ≤5 23
6
StoryToys Sleeping Beauty storytoys sleeping beauty ≤5 11
7
Toy Forky Keyboard piano de toy story 4 ≤5 4
8
Things That Go things that go bump 6 33
9
Papo Town: Amusement Park papo town amusement park ≤5 30
10
contact chat call :woondy video call prank call forking ≤5 19

These five keywords: “story toys”, “quesadilla”, “saws”, “adam s family”, “the conjuring”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Toys Mod + Story Map For Mcpe”, “Caterpillar”, “StoryToys Beauty and the Beast”, “Emma's Toystore”, “Prank Call from woody- Real Video Voice”, “StoryToys Sleeping Beauty”, “Toy Forky Keyboard”, “Things That Go”, “Papo Town: Amusement Park”, “contact chat call :woondy video call prank”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “haunted houses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “haunted houses