"lock screen wallpaper" App Store Keywords Research Case | ASOTools
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"lock screen wallpaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lock screen wallpaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lys”, “memscape”, “pin codes”, “music free downloader”, “helio”, “monday quotes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lock screen wallpaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lock screen wallpaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
screen lock wallpaper 43 14 250+ 115
lock screen wallpapers 36 19 250+ 114
lock screen wallpapers hd 24 15 250+ 126
screen lock hd wallpaper 24 30 250+ 128
anime lock screen wallpaper 18 5 250+ 73

The search volume of the core keyword lock screen wallpaper in Google App Store reached 43, its difficulty level reached 24, and the number of apps related to it reached 249, among them, there are 111 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lock Screen Wallpaper (free) screen lock wallpaper 43 14
2
Live Wallpapers, Screen Lock, Ringtones - W.Engine lock screens wallpapers 43 17
3
Lock screen(live wallpaper) screen lock wallpapers 43 14
4
Girly Lock Screen Wallpaper with Quotes cute wallpapers for lock screen 18 7
5
Lock Screen Wallpaper white lock screen wallpaper ≤5 5
6
Lock Screen Wallpaper lock screen wallpaper wallcraft ≤5 8
7
Girly Lock Screen Wallpapers: Only Girls wallpapers for girls only lock screen ≤5 5
8
Lock Screen Wallpapers pimp lock screen wallpapers ≤5 7
9
Live Backgrounds & Lockscreen - LiveWall lockscreens wallpapers 43 9
10
Don't Touch My Phone lock screen wallpapers tomboy wallpapers 17 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallpapper 77 28 250+ 219
ưallpaper 77 27 250+ 191
wallpoper 77 25 250+ 185
walpaper 77 23 250+ 200
fortneti 77 30 250+ 137

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpapers ưallpaper 77 27
2
dope wallpaper wallpaper cool 60 16
3
Teen Wallpaper teen 14 48
4
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD 4/d 68 61
5
Wallcraft – Wallpapers HD, 4K Backgrounds walpaper hd 75 17
6
Wolf Wallpaper HD font d'écrans 56 18
7
Girly HD Wallpapers & Backgrounds fodos. de. pantalla 68 30
8
Best HD Wallpapers and Backgrounds wallperss 77 30
9
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
10
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26

These five keywords: “wallpapper”, “ưallpaper”, “wallpoper”, “walpaper”, “fortneti”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wallpapers”, “dope wallpaper”, “Teen Wallpaper”, “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Wolf Wallpaper HD”, “Girly HD Wallpapers & Backgrounds”, “Best HD Wallpapers and Backgrounds”, “ZEDGE™ Wallpapers & Ringtones”, “Walli - 4K, HD Wallpapers & Backgrounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lock screen wallpaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lock screen wallpaper