"loan calculator" App Store Keywords Research Case | ASOTools
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"loan calculator" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “loan calculator” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sunset wallpaper”, “joinr”, “drudge report”, “headphones”, “cisco web meeting”, “hebrew”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “loan calculator” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword loan calculator from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
calculator loan 55 3 250+ 31
car loan calculators 53 1 250+ 32
car calculator loan 53 1 250+ 24
loan calculator auto 51 3 250+ 34
loan calculator‰ 49 2 250+ 28

The search volume of the core keyword loan calculator in Google App Store reached 49, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Loan Calculator calculator loan 55 3
2
Financial Calculators financial calculator 41 39
3
Simple Loan Calculator loan calculators 35 2
4
Auto Car Loan Payment Calculator Free car loan calculation 53 2
5
Karl's Mortgage Calculator mortgage claculator 68 2
6
Loan Calculator & Compound Interest Calculator interest calculator 37 31
7
Loan Calculator IQ قرض 12 3
8
Easy Loan Calculator kreditni kalkulator 26 2
9
Auto Loan Calculator auto loans 29 5
10
Mortgage Calculator mortgage calculator malaysia 11 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zilliw 78 18 250+ 106
zillow 76 21 250+ 107
morgage calculator 68 2 250+ 26
mortgage claculator 68 2 250+ 23
mortgages calculator 68 1 250+ 23

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 19
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Mortgage by Zillow: Calculator & Rates mortage calculator 50 1
4
Zillow Rental Manager zillow rental manager 28 39
5
Zillow 3D Home Tours zillow 3d home 13 19
6
Homes for Sale, Rent - Real Estate homes 54 46
7
Rent.com Apartment Homes rent 49 68
8
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 21
9
Premier Agent® zillow premier agent 24 35
10
Zumper - Apartment Rental Finder house renting 43 10

These five keywords: “zilliw”, “zillow”, “morgage calculator”, “mortgage claculator”, “mortgages calculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zillow: Find Houses for Sale & Apartments for Rent”, “Apartments & Rentals - Zillow”, “Mortgage by Zillow: Calculator & Rates”, “Zillow Rental Manager”, “Zillow 3D Home Tours”, “Homes for Sale, Rent - Real Estate”, “Rent.com Apartment Homes”, “Realtor.com Real Estate: Homes for Sale and Rent”, “Premier Agent®”, “Zumper - Apartment Rental Finder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “loan calculator”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “loan calculator